McGrath has opened a new office in Victoria’s Macedon Ranges, led by fifth-generation local Brad Best.
The Gisborne-based office will service the area from Kyneton in the north to Gisborne in the south, covering suburbs including Romsey, Riddles Creek, Woodend, Macedon and Mount Macedon.
Brad, who joins McGrath alongside Toni Bloodworth, said the region had been underserved by premium agencies.
“The Macedon Ranges has long deserved a higher calibre of real estate service and brand presence,” he said.
“As director, I won’t be sitting behind a desk managing spreadsheets. I’ll be actively involved in campaigns, working directly with clients and buyers to ensure every opportunity is maximised.”
The Macedon Ranges sits about 60 minutes northwest of Melbourne’s CBD and has attracted Melbourne professionals and families seeking larger landholdings and a tree-change lifestyle.
Chris Mourd, McGrath’s Head of Franchise Network, said the expansion reflected the brand’s push into regional markets.
“From the Riverina to regional Victoria, McGrath is targeting markets that matter – and we’re doing it by backing outstanding operators like Brad who have made a deliberate choice to align with our brand,” Chris said.
Median house prices in the area reached $880,000 over the past 12 months, according to Cotality data, with larger land sizes contributing to the higher price point.
Macedon Ranges Shire Council projections indicate 12,700 additional houses will be built in the region by 2051.
Brad said the market was increasingly attracting owner-occupiers rather than investors.
“The Macedon Ranges lifestyle corridor appeals to a broad buyer pool ranging from first-home buyers priced out of Melbourne to high-net-worth lifestyle purchasers,” he said.
The office brings McGrath’s Victorian operation to 24 locations, with plans to expand the Macedon Ranges team in the near future.