Josh Yewdall has secured $980,000 for a three-bedroom townhouse at 9/5 Lampard Circuit in Bruce after a targeted campaign generated four competing offers in just seven days on market.
Josh Yewdall faced an interesting challenge with 9/5 Lampard Circuit — the vendors had purchased just two years earlier for $865,000 and hoped to achieve $900,000. The three-bedroom, two-bathroom townhouse needed to stand out in a market where similar properties weren’t providing clear price guidance.
Josh’s strategy centred on his established Bruce database and the property’s key differentiator.
“The single-level configuration in Bruce is very rare,” Josh said.
That scarcity would become the campaign’s emotional hook.
The preparation phase
Before any marketing went live, Josh focused on presentation. The property received fresh paint, landscaping work where needed, and full professional styling. Premium photography captured the result.
The campaign then launched with an off-market phase, inviting Josh’s existing database to view before public listing. This created initial interest and allowed Josh to gauge buyer appetite.
When the property went live publicly, those initial buyers returned — and brought additional competition with them.
Four buyers, one property
The campaign generated four formal offers from four different buyers. One had come through Josh’s database after meeting him at a previous property viewing. He’d maintained contact, and when 9/5 Lampard Circuit became available, she recognised it as exactly what she’d been searching for.
Josh spent considerable time building rapport and understanding her requirements. As competition intensified, he facilitated back-and-forth negotiations that pushed the price upward.
“She was very happy with the purchase because it’s the exact property she wanted,” Josh said.
“Maybe spent a little bit more than she wanted, but sometimes this is what you have to do to get the right property.”
The final figure of $980,000 represented an $80,000 premium over vendor expectations and a $115,000 gain in just two years.
What worked
The vendor’s reaction confirmed the campaign’s success — she couldn’t believe both the final price and the seven-day timeline.
Josh attributes the result to several factors working together: the property preparation created immediate visual appeal, the styling helped buyers envision themselves in the space, and the premium marketing ensured maximum exposure. But the foundation was his database and established market share in Bruce.
“The properties in Bruce continue to shine with the demand staying high and the interest levels maintaining strong,” Josh said.
For vendors considering a sale in Bruce, his advice centres on preparation and trust in proven process.
The Bruce market
Bruce sits in Canberra’s Belconnen district, known for its proximity to the University of Canberra and Australian Institute of Sport. The suburb attracts students, young professionals, and downsizers, with leafy streets and parks near Lake Ginninderra, with properties typically spending 48 days on market, making the seven-day sale a standout result.
The scarcity of single-level properties in Bruce continues to drive competition when they do come available. Combined with proper preparation and targeted marketing, that scarcity creates opportunity for vendors willing to invest in presentation.
About the Agent
Josh Yewdall is Belle Property’s leading agent for Canberra, having established himself as the number one agent in the Belconnen District over five years with the brand. He’s known for his marketing knowledge, negotiation skills, and thorough approach to client service. For more information, visit Josh’s website or call Josh on 0430213909