Joseph Petro of Lifestyle Group has sold 48 Bangalay Drive, Port Macquarie for $1.295 million after a video-led digital campaign generated 19,259 views and three competing buyers.
The four-bedroom house in the sought-after Lighthouse Beach Estate went to contract via private treaty following a campaign that prioritised visual storytelling over traditional photography.
The video-first approach
Joseph made the deliberate choice to lead with drone footage and property walkthroughs rather than relying on still images alone.
“We wanted to stand out from the rest,” he says.
The strategy worked. The campaign generated massive exposure and engagement across platforms, with 95 inquiries and 201 saves and shares of the listing — metrics that signal genuine buyer interest rather than passive scrolling.
Buyers responded immediately to the property’s presentation, which came through clearly in the walkthrough footage.
Three buyers still searching
Three unsuccessful buyers remain active in the area following the sale — a detail that positions the Lighthouse Beach Estate as a tightly held pocket with sustained demand.
Joseph targeted buyers across three key markets: Sydney, Brisbane and Port Macquarie. The social media advertising reached far beyond the local market, bringing interstate attention to a property that might otherwise have competed only for regional buyers.
The $1.295 million result places the property well above Port Macquarie’s $920,000 median, reflecting the tightly held Lighthouse Beach Estate’s position at the premium end of the market.
What it means for the market
Joseph’s read on the current market is optimistic.
“We’re in a very good market at the moment,” he says.
For vendors considering a sale in the same location, the takeaway is clear: visual content that showcases presentation and location can generate engagement well beyond traditional marketing methods.
The campaign’s reach — nearly a quarter of a million total exposures — demonstrates how digital strategy can create competition even in a market with modest stock levels.
The vendors were delighted with the outcome, describing themselves as “very excited and very happy” with the result.
About the agent
Joseph Petro is a residential sales agent with Lifestyle Property Group in Port Macquarie. With a detailed understanding of local markets and a strong focus on client communication, he supports buyers and sellers through every stage of the property process. Known for professionalism and integrity, Joseph delivers knowledgeable advice and strives for positive outcomes in every campaign. Visit Joseph’s website or call Joseph on 0473215664