Joel Leach of McGrath Coolangatta / Tweed Heads has sold an ocean-view penthouse at 37/6-8 Thomson Street, Tweed Heads, for $2.11 million after strong buyer interest in the tightly held beachfront market.
Joel sold the two-bedroom penthouse apartment after just 17 days on the market, achieving the result prior to the scheduled auction date.
The property attracted five interested parties during a short, focused campaign that generated multiple offers ahead of the auction date on 8 November 2025.
Establishing Value for a Unique Asset
Joel’s strategy focused on running a short auction campaign to determine the real value of a property that was particularly hard to price.
“It was the penthouse in an extremely sought-after building in the area with incredible views of the ocean, hinterland and river, with a private rooftop terrace,” Joel said.
“There weren’t a lot of similar sales to compare to, which made pricing a challenge. The auction process was strategically the best way to let the market competition determine the true value of such a unique asset,” Joel explained.
High-Impact Marketing and Pre-Auction Success
This comprehensive strategy extended to the marketing collateral, where high-impact dusk and dawn photography was used to highlight the property’s unique views and premium positioning to the maximum effect.
The campaign attracted five interested parties, all of whom submitted offers before the auction, with one securing the property prior to the auction date.
The two-bedroom, two-bathroom penthouse apartment includes a two-car lock-up garage and occupies a sought-after position in the building.
Market Context
The $2.11 million result sits well above the Tweed Heads median two-bedroom unit price of $850,000 as reported by Domain, reflecting both the property’s premium features and Joel’s campaign approach.
The vendors responded to the campaign’s success by leaving multiple positive reviews across realestate.com.au and RateMyAgent platforms.
About the Agent
Joel Leach of McGrath Coolangatta/Tweed Heads brings an energetic and professional approach to real estate, building long-term client relationships through open communication. Starting as a leasing consultant with McGrath, he developed strong local market knowledge before progressing to sales across the wider Tweed Coast region. Visit Joel’s website or call Joel on +61480285787.
