Essentials Magazine Australia editor, Jamie Durrant, has launched a digital property and lifestyle magazine, along with a property marketing service.
Entitled Regional Homes Australia, the online publication will feature building, design, regional personalities, lifestyle experiences, and curated Australian residential real estate listings.
As the name suggests, Regional Homes Australia focuses on properties situated outside of Australia’s capital cities. Regional centres are included.
The property and lifestyle magazine will present positive messages of affordable housing and alternative lifestyle and profile income opportunities possible in regional areas.
Additional content will include custom home building, alpine property, modern and sustainable building materials and design, as well as personalities who’ve made recent tree or sea changes.
“2019 has been a challenging year in publishing as we’ve seen increased competition from Google and Facebook impacting on Essentials Magazine Australia’s advertiser base,” Mr Durrant said.
“As the world’s media continues to search for ways to monetise digital publishing, it has become apparent that Essentials Magazine Australia with its growing digital channels, including website, popular Apple News Channel and newly launched iOS and Android apps, would benefit from an additional advertiser stream supported by the two things we do best – promoting regional Australia and developing premium sponsored content for regional advertisers.
“Regional Homes Australia has also evolved as a natural progression and as a supportive project for our current advertiser base of custom home builders, cabinet makers and regional property managers.
“It’s obvious that historically, classified advertising has been the bread and butter of news publishing. Taking a serious look at this market has been rewarding and already successful, with some of Australia’s most experienced property agents connecting with the brand and quickly listing properties.”
Mr Durrant explained that while there are several large-scale property sites out there, few know the true benefits and joy of Australian regional living like Essential Magazines, courtesy of their home base in Benalla in Victoria’s North East.
“After 15 years of sharing regional success stories within Essentials Magazine Australia, I believe we can deliver unrivalled compelling content for Regional Homes Australia,” Mr Durrant said.
Regional Homes Australia was developed to offer Australian regional real estate agents and vendors a unique alternative property listings and marketing service.
It includes real estate listings, property editorials and digital photography services.