Imran Hamidi has sold a one-bedroom apartment at 6 Stanley Street, Darlinghurst, for $533,000 after a campaign that attracted 286 prospective buyers and culminated in multiple offers from competing parties.
The challenge
Imran Hamidi took on the sale of a one-bedroom apartment at 6 Stanley Street, Darlinghurst, knowing the vendor had tried to sell several years earlier without success. That previous campaign had left her uncertain about the market and cautious about trying again.
The St James Apartments unit offered 286 prospective buyers solid fundamentals — the size, condition and price point all aligned with what both first-home buyers and investors were seeking. Imran’s task was to convert that interest into competitive offers while managing buyers at very different stages of readiness.
The dual-audience strategy
Imran structured the campaign to appeal simultaneously to two distinct groups. For first-home buyers navigating the purchase process for the first time where he focused on education and guidance.
“When working with first-home buyers, a lot of them need an explanation on how the process takes place,” Imran says.
“You have to explain to them how to get a contract reviewed, what documents they need. You need to ensure they’ve got their finances in order.”
Investors, by contrast, typically moved faster. Imran’s challenge was keeping the playing field level while protecting his vendor’s interests and maximising the result.
The Friday afternoon race
The campaign attracted multiple offers. The buyer who ultimately secured the property was a parent helping their daughter enter the market.
What separated this buyer from the others came down to readiness. On a Friday afternoon, with several interested parties in play, this buyer was prepared to exchange when it mattered most.
The vendor, who had felt let down by her earlier experience, responded to the result with relief and satisfaction.
“She was ecstatic with the result and she is so happy that she’s able to move on with the next chapter of her life,” Imran says.
What the vendor noticed
The vendor’s testimonial highlights what made the difference this time around. She praised Imran’s professionalism, transparency and communication throughout the 37-day campaign.
“I am so grateful for Imran and his outstanding professionalism and integrity,” she wrote.
“I felt well informed, fully supported and confident in his sales strategy throughout. It is clear to me that Imran and his colleagues sincerely care about doing their jobs to the heart, irrespective of the property they’re selling.”
The local advantage
Darlinghurst sits 1km east of Sydney’s CBD, blending Victorian terraces and art deco apartments with a pedestrian-friendly lifestyle. Stanley Street forms part of the area’s ‘Little Italy’ precinct, known for European-style laneways and cafes. The suburb’s proximity to Hyde Park, St Vincent’s Hospital and Oxford Street’s retail and dining strip continues to attract diverse buyers seeking inner-city convenience.
For Imran, being a Darlinghurst local himself provided insight into what drives buyer decisions in the area.
“Having an agent that has a deep understanding of the local area, who is a local themselves, is definitely an asset to your sales campaign,” he says.
The $533,000 result reflected both the property’s appeal and the competitive tension Imran’s strategy created among buyers at different stages of their journey.
About the Agent
Imran Hamidi, the Principal of Laing+Simmons East Group, has built his reputation across Sydney’s Inner City and Eastern Suburbs since 2013, bringing deep local knowledge to residential sales and high-end buyer engagement. A multi-award-winning agent who grew up in the Eastern Suburbs and now resides in the Inner City, Imran combines market expertise with genuine area insight. Visit Imran Hamidi’s website for more information.