Planitar Inc., makers of iGUIDE, the advanced 3D property visualisation technology used by real estate professionals worldwide, has officially launched in Australia, making it easier for photographers and agents to access a comprehensive solution that transforms how properties are marketed and explored online.
iGUIDE is a proprietary camera and software platform that, with a single capture, delivers immersive 3D virtual tours, accurate floor plans, site plans, and rich property data, enabling buyers to extensively explore every room and detail of a home.
The Australian launch follows REA Group’s 61.5% acquisition of Planitar Inc. in October last year.
Australian property buyers are increasingly seeking more immersive and informative online listing experiences.
Buyers are spending significantly more time engaging with immersive content, seeking to understand a property’s layout, space, and flow before attending inspections.
iGUIDE has established on-the-ground sales and operations in Australia, providing dedicated local support to real estate photographers, agents and developers.
Sam Nokes, Director of Sales – Australia, said the initial focus is on enabling the industry to harness this powerful differentiation tool.
“iGUIDE delivers an experience that gives buyers greater confidence earlier in their property journey through accurate floor plans, site plans and immersive walkthroughs. Ultimately, it will help drive more serious buyer leads for agents and quality attendance at open for inspections,” said Sam.
“Photographers can capture the content they need from a single site visit, offering agents comprehensive listing packages, helping them to complete their online listing. In a crowded market, agents and sellers need every advantage. iGUIDE delivers a premium listing presence that helps serious buyers build confidence and accelerate decision-making.”
iGUIDE is already proving to be a favourite among Australian property photographers who recognise its potential to elevate their service offering.
Logic Media photographer, Daniel Nik, said: “We’re excited to partner with iGUIDE, it’s the next step to making sure our real estate marketing is 10 out of 10. When people buy clothes online these days, they can zoom in and look at the details, but you can’t really do that with property, even though people can spend millions of dollars on a home. With iGUIDE now readily available in Australia, it’s going to help us to do that for vendors and take property marketing to the next level.
“3D virtual tours let people see what it feels like to go into a house. This should be the standard. Without a high-impact video to catch buyers’ attention, beautiful imagery to help them become emotionally connected and an immersive iGUIDE tour to allow buyers to deeply explore the home, a listing isn’t complete.”
REA Group’s Chief Product Officer, Jonathan Swift, said: “iGUIDE virtual tours are fully integrated into realestate.com.au, delivering a seamless viewing experience with intelligent room shortcuts that let buyers jump straight to the spaces they care about most.
“This integration deepens the world-class immersive features and experiences on realestate.com.au that are transforming how Australians discover and explore property online. We’re committed to partnering with Australia’s professional real estate photographer network, and iGUIDE’s flexibility makes it a particularly powerful tool. iGUIDE works seamlessly across all real estate platforms, offering agents and vendors an exciting new way to differentiate their listings and the freedom to showcase their properties however works best.”
For more information about iGUIDE visit: goiguide.com