Real Estate NewsWEIRD AND WONDERFUL

Gucci and Oura collaborate on smart ring

High-end luxury fashion house Gucci has moved into the health and wellness sector, partnering with Oura to collaborate on a smart ring designed to help the wearer โ€˜discover themselvesโ€™.

Designed by Finnish health-technology company Oura Health the Oura Ring tracks the users sleep, activity, heart rate and temperature with science-backed insights.

Now Oura has collaborated with Gucci to create an Oura ring that combines fashion and science, with the ring featuring all of the ringโ€™s traditional Gen 3 features.

Oura Chief Operations Officer Michael Chapp said in a blog on the ringโ€™s website that Oura had always believed wearables could be both innovative and stylish.

โ€œAs a health and wellness platform at our core, we recognize that what you wear also impacts how you feel,โ€ he said.

โ€œOuraโ€™s ring form factor has consistently set us apart in biometric accuracy, comfort and style and with the Gucci x Oura Ring, weโ€™ve brought fashion and function even closer together.โ€

Priced at AUD$1590, the Gucci x Oura Ring is about three times the cost of the regular Gen 3 Oura ring. It is circular in shape with two chains of 18-carat gold running around it and Gucciโ€™s interlocking G logo is repeated around the ring in black and gold.

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