A studio apartment at 2/18 Waterloo Street, Narrabeen, has sold for $710,000 through Grant, achieving a result $50,000 above recent comparable sales in just 26 days.
The premium outcome resulted from Grant’s deliberate pricing strategy. By setting a guide of $650,000–$690,000 against recent sales at $650,000–$660,000, he created competitive tension that attracted four active buyers and drove the final price beyond market expectations.
Pricing strategy creates competition
The one-bathroom, one-car-space apartment entered a stable Narrabeen market characterised by a 2.5 per cent rental yield and 28 recent sales. Grant positioned the property to generate immediate interest while leaving room for competitive bidding.
“We had a guide of $650,000 to $690,000 and that created competition based on previous sales around the $650,000 to $660,000 price range,” Grant said.
“We had four competing buyers which eventually pushed the price up to $710,000 through competition.”
Result exceeds vendor expectations
The vendors entered the campaign prepared to accept $670,000 — a figure that would have represented a solid result against recent comparables. The final price delivered an additional $40,000.
“They were overwhelmed and would have sold at $670,000, so $710,000 was way above their expectations,” Grant said.
The 26-day campaign in Narrabeen’s beachside location demonstrated how precise market positioning can generate premium outcomes even in stable conditions. The suburb’s blend of coastal lifestyle and urban amenities continues to attract strong buyer interest across all property types.
Grant’s approach — anchoring buyer expectations just above recent sales while creating urgency through competitive tension — delivered both speed and premium pricing for his vendors.
About the agent
Grant Matterson brings over 25 years of real estate experience to the Northern Beaches market as a licensed agent, accredited auctioneer, and diploma-qualified professional with LJ Hooker Narrabeen. His strategic approach combines presentation, promotion, pricing strategy and proven processes to achieve outstanding results. Visit Grant’s website or call Grant on +61438261600.
