Gemma White has sold a waterfront house at 24 Northwater Drive in Hope Island, Queensland for $2.2 million via private treaty after the property failed to sell during a four-month campaign with a previous agent.
The result came down to Gemma’s video-first marketing approach and her hyperlocal buyer database. Living in Hope Island’s Cova Estate herself, she brought inside knowledge of who was actively looking in the waterfront precinct — and a creative content strategy that reached them before the property hit the portals.
The fresh approach
When Gemma took on the listing, she knew she needed to differentiate from the previous campaign. The four-bedroom, three-bathroom waterfront house with media room and two-car garage had been on the market for months without a result.
Her strategy centred on video content designed for social media, showcasing the property’s waterfront lifestyle appeal rather than just its features. The campaign generated over 100,000 views on realestate.com.au and nearly 94,000 views across social media platforms — a combined reach of more than 194,000 potential buyers.
That digital reach translated into 56 physical inspections and five written offers.
When the first contract collapsed
The property went under contract, but the initial buyer was unable to complete the transaction. For the vendors, it was an uncertain and stressful time.
But Gemma’s buyer pipeline meant she wasn’t starting from scratch. She had maintained relationships with the buyers who had missed out in the initial negotiation — and they were still interested.
“It really came down to keeping the relationship with buyers to make sure that if the contract couldn’t be satisfied with that first buyer, we were in a position to move straight on with another buyer that we had in the pipeline,” Gemma said.
The property went back under contract immediately. The vendors, who had been through months of uncertainty with the previous campaign and then the collapsed contract, were relieved.
“They said that I was extremely considerate and helpful at all times,” Gemma said. The vendors gave her a five-star review and said she was an asset to the company, adding they would recommend her to family and friends.
The Hope Island waterfront market
Northwater Drive sits within Hope Island’s luxury waterfront precinct on Queensland’s Gold Coast, known for upscale housing with water views and proximity to golf courses, marinas, and Sanctuary Cove shopping. The property market in this segment has remained strong, with recent waterfront sales in the area reflecting consistent demand for lifestyle properties with elevated water views.
What worked for this campaign
Gemma’s advice for property owners in Hope Island considering a sale is to have a full marketing strategy in place from the start — and to consider whether the property should have an on-market or off-market campaign based on the current buyer pipeline.
“I am still working with buyers that are looking to secure a property in the area,” she said. “If someone is considering selling, reach out and we can discuss whether their property should have an on or off market campaign.”
The combination of creative video marketing, hyperlocal buyer knowledge, and professional relationship management delivered a result where a previous campaign had stalled — and ensured backup buyers were ready when the unexpected happened.
About the Agent
Gemma White is a luxury residential specialist with Professionals Paradise Point, operating across Hope Island, Paradise Point, Runaway Bay, and Helensvale on Queensland’s Northern Gold Coast. A former Miss Australia, she has built a reputation for video-first marketing and hyperlocal expertise in the Cova Estate precinct, where she lives herself. Visit Gemma’s website for more information or call Gemma on 0404366063.