The address is the agent’s own name, such as yourname.eliteagent.au or yourname.eliteagent.nz, and it comes with Elite Agent Insiders membership. Sales agents and property managers can both have one.
The Front Page shows the agent’s photo, area and buttons to call, email or book an appraisal at the top. Below that come client reviews, homes they’ve sold, what they have for sale or lease now and the stories Elite Agent has published about them. Further down are links to their realestate.com.au, Domain and RateMyAgent profiles and their social accounts.
One link that shows everything
Elite Agent co-founder and managing editor Samantha McLean said the idea started when Elite Agent wanted a better link for its own Instagram bio.
“We wanted a customised link in bio,” Sam said. “Linktree and the like are convenient, but they’re not built to be found on Google. Agents use Instagram a lot, and future customers – and their personal AI agents – should be able to follow one link and see all your online profiles, without an Easter egg hunt. LinkedIn wasn’t built for real estate agents either.”
She said time was the other problem.
“Agents know they need a website, but it’s really hard to find the time, or to know how to do it. Lots of agents only have an ‘about’ page on their agency’s website, and nowhere to put their own content.
“WordPress is hard to keep up to date. Paying someone to build you a site can be expensive. And then you still have to write the content to go on it.
“This makes the whole thing easy, right through to sharing what you write on Facebook, Instagram and LinkedIn. It’s the technology without the tech mess.”
How it works
Insiders fill in their details in their Elite Agent account, agree to the terms and switch the page on. There’s no web address to buy, no WordPress to learn and nothing to update, and they can add to the page whenever they like.
Insiders also get Ailsa, Elite Agent’s AI writing tool. Ailsa helps them write market updates (rental market updates for property managers), answers to clients’ questions and opinion pieces. When an agent taps “Approve for my website” on a market update or an answer, it gets its own page on their website. Ailsa can then post it to their LinkedIn, Instagram or Facebook Page.
Written for AI as well as people
Sam said the Front Page works like a front door.
“It’s the front door for your digital brand,” she said. “Someone knocking on that door could be a person, or it could be an AI assistant.”
Each page tells Google and other search engines who the agent is and where they work. It also has a version written just for AI assistants such as ChatGPT, Claude and Perplexity. And when a page goes live, search engines such as Bing are told straight away.
“For consumers it’s been Google. Now we’re moving into the age of AI personal assistants, and agents are going to need help being recommended by AI,” Sam said. “We’ve built that know-how into the pages and into what agents write with Ailsa, so the agent doesn’t have to worry about it.”
This week, US publisher Every published a test of which articles AI assistants recommend. Its head of evals, Mike Taylor, ran 2,484 tests on AI assistants from Anthropic and OpenAI. When they were asked how to write better prompts, they recommended one of his guides only twice in 240 tries. He rewrote the headline to say exactly what was in the guide, and they recommended it all 240 times.
His takeaway: AI assistants “care even less about slogans and adjectives than humans do and have a voracious appetite for information”.
Which address
Agents pick the ending that suits them: .au, .nz, .uk or .pro. Elite Agent is keeping .com addresses for the custom-designed websites it builds for agents.
The Front Page is part of Elite Agent Insiders, along with Ailsa, Walk in Ready, Headshot Studio, the Resource Hub, the Insiders WhatsApp group and a monthly Ask Me Anything with Sam. See how it works at eliteagent.au. Already an Insider? Set up your page.
Source: How to Get AI Agents to Recommend Your Articles, Every, 27 October 2026