David Carrozza of CobdenHayson has sold a three-bedroom house at 34 Allen Street, Leichhardt, for $2,255,000 prior to auction after convincing initially hesitant vendors to invest in presentation upgrades that lifted their price expectations by $100,000.
A three-bedroom house at 34 Allen Street, Leichhardt, has sold for $2,255,000 prior to auction after 16 days on market, following a strategic campaign built around presentation and timing.
David recommended the vendors ask their tenants to vacate and invest in upgrades before listing — a suggestion that initially met with hesitation.
The vendors were initially cautious, David says, given the upfront costs and lost rental income.
“Obviously there’s a lot of money that was going to be spent and the loss of rental income. However, their expectation was to get to that $2.1M level and I suggested to them once we did this work that we’d probably be sitting in that $2.2M to $2.3M range.”
Vacant possession and a full presentation overhaul
The work included painting key areas, garden maintenance, professional staging to enhance presentation and create emotional connection, and a full photography session.
David deliberately timed the campaign to run before Easter, capitalising on buyer activity ahead of the public holiday break.
At inspections, buyers commented that the house was well-presented and ready to move into, with potential for a modern renovation down the track.
Pre-Easter timing still works in a high-rate environment
For vendors considering a sale in the area, David says strategic timing, careful planning, and a sharp focus on presentation and marketing can still deliver premium results despite high interest rates, rising petrol prices and inflation.
The vendors were thrilled with the outcome, David says, particularly given the challenging economic conditions.
“Couldn’t believe that we were able to achieve a result which was towards the upper end of my range. Not only that, it was just clear transparency. We had a game plan. It worked.”
About the agent
David Carrozza of CobdenHayson is a proactive sales agent known for delivering premium results through tailored marketing strategies and sharp negotiation. A lifelong inner west resident, he combines local insight with a genuine passion for real estate, building lasting relationships through trust, transparency and consistent performance. Visit David’s website or call David on +61 411 296 796.