A new platform has recently launched to help agents share information about listing, selling and buying property.
RealContent.guru was founded by Kylie Davis and delivers downloadable articles written from the perspective of a property professional providing advice to a client.
“Marketing and promoting yourself as an agent has changed dramatically over the past few years,” Ms Davis said.
“Now, it’s all about sharing information – being helpful and providing advice as a trusted professional that people curious about your service can connect with or find online.”
According to Ms Davis, many agents don’t have the skills or struggle with finding time to write with the regularity that’s required and the articles can be used on websites, social media or email newsletters.
“We based the idea on the photo services like iStock and Shutterstock,” she said.
“They have a great selection, the ability to search, and once you’ve downloaded you can edit and use as needed.”
RealContent.guru currently has over 100 stories available on hot topics such as preparing your home for sale, finding a mortgage, and tips and tricks to buying, selling, investing and renovating.
New stories are added weekly and the service is open to taking requests on topics, Ms Davis said.