An unrenovated three-bedroom villa at 2/14-16 New Illawarra Road has become Bexley North’s highest-selling villa, with Chadia El Hage of CobdenHayson securing $1.43 million through a four-week auction campaign.
The result demonstrates how targeted marketing and competitive tension can maximise value even for properties requiring renovation. In a market where Bexley North’s three-bedroom house median sits at $1.735 million, Chadia’s approach generated genuine competition that pushed the unrenovated villa to record territory.
Campaign strategy drives competition
The four-week auction timeline allowed Chadia to build momentum and identify serious buyers for the two-bathroom villa with a single car space. Her marketing emphasised the property’s potential, attracting five registered bidders despite challenging weather conditions on auction day.
The rainy auction day tested buyer commitment, yet attendance remained strong. The atmosphere reflected genuine interest from multiple parties who had inspected the property throughout the campaign.
Record result in competitive market
The $1.43 million sale on 9 August 2025 establishes a new benchmark for villa properties in Bexley North. The achievement is particularly significant given the property’s unrenovated condition, highlighting how the right campaign strategy can unlock value that buyers recognise and compete for.
The result aligns with broader market activity in Bexley North, where Domain reports a 79 per cent clearance rate for three-bedroom houses. However, Chadia’s outcome exceeded typical expectations for an unrenovated property, demonstrating her market knowledge and negotiation capabilities.
The vendors secured a premium result without undertaking costly renovations, while buyers gained the opportunity to add value through their own improvements in a tightly held Inner West location.
About the agent
Chadia El Hage brings a Business and Commerce degree with specialisations in finance, property and marketing to her Inner West Sydney practice. Her comprehensive understanding of the local market, combined with strong negotiation skills and extensive networks across solicitors, builders, developers and investors, enables her to achieve outstanding results across varying market conditions. Visit Chadia’s website here or call Chadia on +61422185275
