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Belle Property launches Facebook-hosted coaching program for junior agents

Belle Property has launched a Facebook-hosted training and coaching program to help new agents bridge the gap between registration and commencing their career.

Developed by Belle Property’s Academy Advantage training department, ‘Fast-Track’ is geared towards agents with less than 12 months experience and covers prospecting, building a database, and maintaining database health.

“One of the major weaknesses of the real estate industry is its high rate of turnover in staff and a lot of this change is due to a lack of opportunities for career growth and untailored or non-existent onboarding processes,” said Nick Boyd, Belle Property Head of Sales & Business Development.

“Through the Fast-Track program, we are acknowledging the steep learning curve from registration to starting in the industry, and providing our new agents with the tools, skills and support they need to build their career and get runs on the board from day one.”

The initiative is an eight-week intensive program that is delivered through Facebook to groups of up to five participants.

A dedicated coach will lead the weekly group sessions, with a follow-up weekly phone call between each participant and the coach, on a one-on-one basis.

“We wanted to conduct the training on Facebook, so it was accessible from all over the country, and on a medium that our young agents are already using and extremely familiar with. The less barriers to entry, the better,” said Mr Boyd.

Belle Property’s Academy training program was relaunched in 2018, in a bid to be more relevant to the challenges of principals, sales agents and property managers in the current property climate.

“In 2018 we relaunched our entire training portfolio under Academy Advantage because we acknowledged that one size does not fit all and our network required a different set of skills and tools given the more challenging environment the industry faced,” Mr Boyd said.

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