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Elite Agent
What to post on social media during COVID-19
As the current social climate and the property industry continues to change due to COVID-19, it proves to be a confusing phase for real estate agents. When it comes to digital marketing, there are several approaches one can take in response to the new lifestyle changes whilst continuing to be active online. What to avoidOffering personal opinions on the COVID-19…
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TECH + SOCIAL
Is Social Media Really Worth It?
As the real estate market stabilises, it’s tempting to look at where you are investing your marketing dollars and consider where you could potentially cut back. Things might be tighter for you cashflow-wise if you aren’t turning over the same amount of stock you were at this time last year, and you might think cutting back on marketing to reduce…
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TECH + SOCIAL
3 Ways To Leverage Your Database Contacts: Tiffany Wilson
Successful real estate agencies cultivate a loyal client base. The service you provide your clients is not merely a transaction, but the start of an ongoing relationship. Building a solid database requires a huge amount of time and effort. Once you’ve captured potential leads, it’s your job to take full advantage of these contacts. Using digital marketing to leverage your…
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TECH + SOCIAL
5 Ways to Improve Your Instagram Account: Tiffany Wilson
Instagram is one of the fastest growing social media platforms. As of December 2017, there are 800 million monthly active users who are posting up to 95 million images per day. Catching the attention of audiences on Instagram is becoming harder than ever before. It is essential for real estate agents and agencies to optimise every part of their Instagram profile and content to cut through the…
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Elite Agent
The Softer Side of Social Media
IT’S TEMPTING. You have a few followers on social media and you just can’t wait to tell them about your amazing service, results and listings. Unfortunately, this approach seldom works on social media and self-promotion can alienate and annoy your audience. HARD VS SOFT SELL MARKETING Hard sell marketing is when the marketer or business gets straight to the sales…
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