April Strauss of The Agency Eastern Suburbs has secured the sale for a nine-year-old, one-bedroom unit in Bondi Junction – almost $200,000 above the local median and beyond the buyer’s initial offer.
The one-bedroom, one-bathroom unit with car space at 253 Oxford Street sold via private treaty after 56 days on market, well below the 87-day suburb average for comparable properties.
Three offers, one breakthrough
April received three offers for the property, none reaching the vendor’s reserve. The eventual buyer – already renting within the same building – initially refused to pay more than $1 million – increased their offer to secure the property.
“The buyer first viewed the unit during the initial open inspection and was clear that he wouldn’t pay more than $1 million. However, weeks later, I successfully negotiated a price above $1 million.”
The median price for a one-bedroom unit in Bondi Junction sits at $830,000, making the final result a significant premium.
Location and tenant advantage
April attributed the outcome to the buyer’s familiarity with both the building and the broader Bondi Junction precinct.
“The buyer was already living in a rented unit within the same building,” she said.
“Having experienced the local lifestyle and knowing the building well, he had confidence in his decision to purchase.”
The unit sits minutes from Westfield Bondi Junction, with immediate access to bus and train connections. The inclusion of a car space – a sought-after feature in the high-density suburb – added further appeal.
Marketing and execution
April deployed a comprehensive digital strategy across realestate.com.au, domain.com.au, theagency.com.au and social media platforms.
The campaign attracted buyers drawn to Bondi Junction’s transport links, retail amenities and lifestyle appeal, with the property’s walkability to Westfield and major transport nodes reinforcing its value proposition.
The 56-day sale timeline reflected both strategic pricing and targeted marketing in a market where buyers held negotiating power.
April said the vendor was very happy with the result. “She appreciated that I secured the best possible price in a buyer’s market,”.
About the agent
April is a dedicated property specialist at The Agency Eastern Suburbs, known for prioritising client outcomes and achieving results above market value. A local with extensive knowledge of the eastern suburbs and fluency in English, Mandarin and Cantonese, she connects a diverse buyer base across eastern and western markets.
Visit April’s website or call April on +61414690218.
