Anna Younan of Gilbert + Younan sold a tenant-occupied four-bedroom house at 4 Darling Crescent, Harrington Park for $1.17 million in 17 days, using a 48-hour price-hold strategy to gauge buyer response before public marketing.
Testing the market before going public
Anna Younan of Gilbert + Younan held the price guide back for 48 hours after listing to understand how buyers were responding to the property’s unique characteristics.
“It gives us the opportunity to speak to buyers and find out how our marketing is doing, how the land size might affect the buyer inquiry because it is smaller and that there is still a tenant in place,” Anna said.
The four-bedroom house with two bathrooms and two-car accommodation sits within a community title estate — a factor that proved significant in shaping buyer interest.
Once Anna had gathered intel from that initial period, she released the price guide and scheduled open houses. Six people attended across two inspections, four contracts were issued, and one offer came through.
Immaculate tenant presentation outweighed community title concerns
The tenants had maintained the property immaculately, which immediately registered with buyers at inspection.
“They were impressed with the presentation. The tenants looked after the home immaculately,” Anna said.
The presentation quality proved decisive for the purchasers who ultimately committed, despite questions from some buyers about the community title structure.
The buyers were comfortable taking on the existing tenancy and planned to retain the property as an investment.
“The owners were very considered landlords. They were constantly kept up to date. They did take time to be very considerate of all the offers,” Anna said.
For vendors considering listing in Harrington Park, Anna’s advice is direct: presentation matters.
“Presentation will ultimately help with the best offer and the best transaction,” she said.
Community title factor in current market
Anna noted the community title levies affected the buyer pool in the current cost-of-living climate, but properties outside the estate structure were still transacting quickly.
Anna pointed to a recent comparison two doors down — an unrenovated property on Darling Crescent that sold for less than this renovated home, suggesting the vendors’ investment in presentation delivered a tangible return.
Anna’s approach of testing buyer response before committing to public pricing delivered a result in 17 days in a segment where cost pressures are making buyers more selective.
About the agent
Anna Younan is Principal and Sales Agent at Gilbert + Younan, specialising in the Macarthur, Wollondilly and Campbelltown areas. With over 18 years’ experience, she has been recognised as one of the Top 100 Agents nationally and the number one agent in Macarthur. Visit Anna’s website or call Anna on +61416053838.