A four-bedroom house at 47 Lakeside Way, Lake Cathie, has sold for $1.92 million via private treaty after Ally Downing of Stone Real Estate Port Macquarie pivoted her campaign strategy to sharpen buyer focus.
The architecturally designed home on a 2,228-square-metre block attracted 114 prospective buyers and 46 viewings over 65 days, with four active buyers competing by the campaign’s close.
The strategy shift
Ally initially launched the campaign with expressions of interest to gauge market appetite for the property’s architectural merit and lifestyle appeal.
“We wanted to showcase the architectural design of the property and the lifestyle appeal that the property offered,” Ally said.
As buyer interest built, she introduced a price guide to create urgency and convert inspection activity into firm offers.
The strategy shift proved effective. Ally had recently achieved a record of $1.97 million at 19 Fisherman’s Way in the same estate, demonstrating the area’s capacity for premium results.
What drew the buyers
The property’s floor-plan versatility, architectural design, and the privacy the block offered proved to be the decisive factor, with the combination of space and proximity to the coast resonating strongly with buyers seeking the Lake Cathie lifestyle without sacrificing design standards.
The market context
The $1.92 million result sits well above Lake Cathie’s $1.03M median four-bedroom house price. Ally sees continued strength in the area’s appeal.
“It has the lifestyle appeal as well as rural charm and the area has a lot to offer as well as being a growth area on the mid-north coast with high activity in regards to similar property opportunities,” she said.
About the agent
Ally Downing from Stone Real Estate Port Macquarie, brings strong local knowledge across Lake Cathie, Bonny Hills and the wider Mid North Coast region. With a background in corporate sales and service industries, she is known for clear communication, attention to detail and a practical, solutions-focused approach. Ally combines market insight with a genuine commitment to supporting clients through considered and well-managed property decisions. Visit Ally’s website for more information or call Ally on +61417929726.