Four offers in seven days have driven competition for a Wonga Park family home marketed by Carl Payne of Barry Plant Lilydale, following a strategic Thursday launch with a $1.2–$1.3 million guide.
A four-bedroom family home at 13 Packham Place, Wonga Park, has sold for $1,361,000 after just seven days on market, with Carl using strategic launch timing to drive competitive interest.
The result came from precise market positioning based on recent comparable sales and deliberate Thursday launch timing that allowed the agent to assess competing inventory before going live. Four offers pushed the final price above the $1.2–$1.3 million marketing range.
Market analysis drove pricing strategy
Carl researched recent sales in the area between $1.2–$1.3 million, including a similar property in the same street that had passed in at auction without bids before selling privately for $1.28 million.
“We followed a process by launching the property on a Thursday – we were able to see any new listings that had come on the market prior to listing,” Carl said.
“Our marketing came on at $1.2–1.3 million, had four offers and competition took it above expectations at the sale price of $1,361,000.”
The four-bedroom, two-bathroom house with double lock-up garage attracted immediate interest, with the Thursday launch providing a competitive advantage by revealing the week’s new inventory before the weekend rush.
Vendor satisfaction and settlement alignment
The campaign delivered on multiple vendor priorities beyond price, with the seven-day timeline and flexible settlement terms meeting their specific requirements.
“Vendors were very happy with the process, the results and the short days on market, and lined up the settlement to also suit their preferences,” Carl said.
According to Domain, Wonga Park’s median house prices indicate a premium market, particularly for larger homes with four and five bedrooms. Domain also reports that the average days on market for four-bedroom houses in Wonga Park sits at 115 days, making the 7-day result an outstanding outcome.
The sale demonstrates how strategic launch timing combined with accurate comparable analysis can create competitive tension even in premium price brackets, with the four offers pushing the result $61,000 above the top of the marketing range.
About the agent
Carl Payne joined Barry Plant in 2006 and has won numerous company and regional awards, becoming a member of the prestigious Diamond Club and Million Dollar Club while placing in the top 5 per cent of agents within the Barry Plant network. He became a fully licensed real estate agent in 2010 and a Barry Plant accredited auctioneer in 2011. Visit Carl’s website or call Carl on +61413589800.
