In the fast-paced world of prestige property sales, standing out isn’t just an advantage, it’s essential.
Few understand this better than Tolemy Stevens, the Surfers Paradise-based agent with Coastal Property Agents, who has built a reputation for delivering exceptional results in one of Queensland’s most competitive coastal apartment markets.
When Tolemy took on an apartment listing at La Sabbia in Surfers Paradise he knew this was not just another listing.
The sprawling beachfront residence blended immaculate design with unparalleled views — and had the potential to set new benchmarks.
With the median days on market in the local area sitting at 42 days1, Tolemy wanted to ensure that not only would the property reach every serious buyer but also stand out so prominently that no one could scroll past it.
His choice? Luxe — the premium marketing package from realestate.com.au designed to deliver extraordinary results and help agents be seen as leaders in their market.
A campaign that couldn’t be missed
From day one, the listing commanded attention online. Luxe placed it in the most prominent positions on realestate.com.au, in front of high-intent buyers.
“You couldn’t miss it online,” Tolemy says. “It was extremely visible to the market, which I feel assisted in capturing every buyer in the market to consider this property.”
The result? Sold prior to auction for $3,450,000 — setting a new sale record for the building in just 20 days2.
Standing out and creating market dominance
Although Tolemy regularly uses Premiere+ with great results, he noticed an immediate uplift with Luxe.
“I personally felt it stands out more and doesn’t allow a buyer to scroll past without checking it out,” he explains.
The impact wasn’t just limited to the sale itself. Tolemy recently had multiple Luxe listings in one suburb, and the market started to take notice.
“I was receiving comments from buyers and owners in the area telling me they felt I was everywhere. Even though I was working at my usual level of listings, Luxe made it feel like I had double the volume. That kind of market dominance helped me get in front of more potential vendors who wanted to speak to the area specialist.”
A vendor experience to remember
For the vendor, Luxe delivered on every expectation — and then some.
“Our vendors were extremely happy with the large volume of buyers viewing their property,” Tolemy says.
“There’s no doubt Luxe was a vital addition in achieving a new building record.”
The visibility factor was especially important. “Every time they checked online it was right there to see — no scrolling, no searching. They knew everything had been done on the digital marketing side to ensure maximum exposure.”
Tolemy’s vendor Liam, from Los Angeles, summed it up simply: “We can’t honestly believe it — a new building record! I’m overjoyed. Thank you.”
Why Luxe works
Every buyer counts, and cutting through the noise in a competitive digital space can be the difference between an average result and a record-breaking one.
Luxe combines premium placement, standout creative, and elevated agent branding to make sure listings don’t just appear — they dominate.
For Tolemy Stevens, it’s about leaving nothing to chance:
“Luxe ensures my listings are front and centre for the right buyers, right when they’re looking. And that’s exactly how records are broken.”
Leave nothing to chance. Experience extraordinary results yourself with 20% off Luxe listings3: https://customer.realestate.com.au/luxe/
Disclaimers:
1. Highest sold price in the building’s history for a 3-bedroom apartment.
2. REA Internal Data: REA Internal Data, Comparing first 7 days of listing ID 148347864 with Luxe and similar Premiere+ listings. Excludes listings where listing bump has been applied in the comparison period.
3. Offer only available for Premiere+ customers from 8 July – 31 March 2026.
