Australia’s number one address in property, realestate.com.au, has kicked off FY26 in record style, smashing previous audience levels to strengthen its leadership position1.
12.6 million Australians visited realestate.com.au on average each month in the first quarter2, and the highest number of people ever visited the platform in August with a unique monthly audience of almost 12.8 million people3.
Q1 realestate.com.au audience highlights include:
- 12.6 million people visited the platform each month on average2, extending the gap to the nearest competitor by another 14%4;
- Over half of the unique audience use realestate.com.au exclusively with 6.7 million people not visiting the nearest competitor5;
- A quarterly record6 of 147.9 million average monthly visits, 111.4 million more monthly visits than the nearest competitor on average7;
- Consumers spent an average of 38 minutes per month on the platform, 25 minutes longer than those visiting the nearest competitor8;
- 2.7 million average monthly realestate.com.au buyer enquiries were delivered to Australia’s real estate agents, up 19% YoY9.
General Manager – Audience and Marketing, Sarah Myers said more people are turning to realestate.com.au than ever before and the platform’s immersive experiences are driving deep engagement among property obsessed Australians.
“The scale of realestate.com.au’s audience enables us to deliver deeply personalised property journeys engaging our consumers in rich immersive experiences. Innovation is at the heart of everything we do, and our focus on driving engagement underpins our record audience levels.
“Spring is property’s peak season, and audience levels always increase at this time of year, but it’s consumer engagement that drives the true value to customers. More Australians continue to prefer realestate.com.au over any other platform and our record audience demonstrates this. When consumers find value in how they search and discover properties they choose to return. Our visits lead over the nearest competitor extended in the quarter, and we’re expecting October’s visits to continue at the record levels that we saw in August and September.”
1 Ipsos iris Online Audience Measurement Service, Apr 2023 – Sep 2025 (average by quarter), P14+, PC/laptop/smartphone/tablets, text only, Homes and Property Category, Brand Group, Realestate.com.au vs Domain, Audience (000’s).
2 Ipsos iris Online Audience Measurement Service, Jul 2025 – Sep 2025 (average), P14+, PC/laptop/smartphone/tablets, text only, Homes and Property Category, Brand Group, Realestate.com.au, Audience (000’s)
3 Ipsos iris Online Audience Measurement Service, Apr 2023 – Sep 2025, P14+, PC/laptop/smartphone/tablets, text only, Homes and Property Category, Brand Group, Realestate.com.au, Audience (000’s)
4 Ipsos iris Online Audience Measurement Service, Jul 2025 – Sep 2025 (average) vs Jul 2024 – Sep 2025 (average), P14+, PC/laptop/smartphone/tablets, text only, Homes and Property Category, Brand Group, Realestate.com.au vs Domain, Audience (000’s)
5 Ipsos iris Online Audience Measurement Service, Jul 2025 – Sep 2025 (average), P14+, PC/laptop/smartphone/tablets, text only, Homes and Property Category, Brand Group, Realestate.com.au vs Domain, Exclusive Audience (000’s).
6 Ipsos iris Online Audience Measurement Service, Jul 2023 – Sep 2025 (average by quarter), P14+, PC/laptop/smartphone/tablets, text only, Homes and Property Category, Brand Group, Realestate.com.au vs Domain, Monthly Visits (000’s).
7 Ipsos iris Online Audience Measurement Service, Jul 2025 – Sep 2025 (average), P14+, PC/laptop/smartphone/tablets, text only, Homes and Property Category, Brand Group, Realestate.com.au vs Domain, Monthly Visits (000’s).
8 Ipsos iris Online Audience Measurement Service, Jul 2025 – Sep 2025 (average), P14+, PC/laptop/smartphone/tablets, text only, Homes and Property Category, Brand Group, Realestate.com.au vs Domain, Average Minutes Per Person.
9 Adobe Analytics, internal data, Jul 2025 – Sep 2025 (average) and vs. Jul 2024 – Sep 2024 (average).
