Ray White’s first Real Estate of Origin event for 2026 has delivered 12,304 appraisals from a single day of coordinated prospecting across the network.
The 12-hour marathon – the 20th iteration of the group’s call-a-thon – brought together 3,549 participants from 360 offices across Australia and New Zealand.
“Our top members connect with people more often,” Ray White managing director Dan White said.
“In 2025, we booked 36,000 appraisals across three REOO events, 2,337 of those appraisals converted into listings.”
Queensland led the charge with 4,283 appraisals, followed by New Zealand with 3,244 and Victoria/Tasmania with 2,127.
Ray White Manukau claimed the top appraising office title with 654 appraisals, while the wider Manukau group – spanning six offices from Manurewa to Wynyard Quarter – took out top appraising group with 1,013.
Charlie Brothers of Ray White Manukau topped the sales agent leaderboard, while Matthew Moss of Ray White Marsden was the leading sales associate.
Ray White chief strategy officer Mark McLeod said the event set up businesses for the months ahead.
“There’s no better way for our network to spend their time,” McLeod said.
“Not only do our agents stock their listing pipeline for the coming months, but they are connecting with their local communities and talking to people who live in their neighbourhoods.”
This year’s event expanded beyond sales agents, with more than 113 property managers and 41 BDMs participating.
States competed against each other while sales agents faced off against sales associates and property managers internally.
Ray White Carlingford made the most calls with 3,790, while Peter Travlos of Ray White Taylors Lakes was the top calling salesperson.
Rumtin Abedi of Ray White Carlingford was the top calling sales associate, staying on the phones for the full 12 hours.
The group’s Concierge service supported 35 agents during the event, completing 3,837 calls and generating 341 appraisals – a conversion rate of one appraisal every 3.6 conversations.
“We’ve seen agents generate a month’s worth of appraisals in just one day,” McLeod said.
For some offices, the event has become a cultural cornerstone.
Ray White Mairangi Bay/Milford in New Zealand had 58 team members on the phones.
“We put a real emphasis on strong relationships being the key to a successful real estate sales business, and the most efficient way to build a relationship is to talk to people on the phone,” business owner Shane Coote said.
“The results from this day are always clearly shown by a jump in listings and then sales in the months that follow.”
Ray White Takanini/Karaka principal Peter Belcher said his office transforms the workspace for each event – from casino floors to Halloween themes to Oscar-style red carpets.
“When the environment is exciting and different, people lean in,” Belcher said.
“Senior agents step up and take newer team members under their wing, sharing call techniques, objection handlers, and conversation strategies.”
In Sydney, Ray White Upper North Shore and Northern Beaches associate development manager Ashley Van Deyk said bringing team members from 10 offices into one room strengthened culture.
“When the leaders show up, it means something,” Van Deyk said.
“REOO not only boosts output, it strengthens culture, and that combination is incredibly valuable.”
Ray White Norwood head of sales Jayden Kennedy said the concentrated effort shifted mindsets.
“Some days, booking an appraisal feels impossible, which can be deflating,” Kennedy said.
“Seeing some of our agents book 10-plus appraisals in a day is impressive. It shows that if you make the calls, ask the question and put your mind to it, you’ll be pleasantly surprised with the result.”
Ray White Wamuran/Caboolture booked 87 appraisals during the event.
“It’s about building a rock-solid pipeline and getting inside more living rooms,” office manager Madilyn Ward said.
“Beyond the numbers, it sparks that internal competition between our lead agents and associates that you just can’t replicate.”
