View Media Group (VMG) has appointed Jess Hay as Melbourne Managing Director of its property-focused creative agency, The Property Agency (TPA), as it looks to aggressively expand its presence in the Melbourne market.
Ms Hay will work alongside VMG’s property-focused media agency Today Media to deliver integrated solutions for developers and project marketers in the region.
The Property Agency Founder Bob St. Julian said the appointment would help drive the agency’s growth objectives in Melbourne following over 20 years of strong performance in the Sydney and Brisbane markets.
“We’re thrilled to be bringing Jess on board to head up our Melbourne operations. She brings a wealth of experience across the Property category,” Mr St. Julian said.
“Jess’ career journey from media, to full-service, to design specialist creates a rare skill-set which will be harnessed by VMG working closely with Today Media.”
Most recently, Ms Hay led the property portfolio as a brand and placemaking specialist at Studio Ongarato, delivering key high-profile wins for the agency.
There she worked across a broad range of projects including strategy and placemaking, hotel and large-scale mixed-use precincts, commercial and residential projects from boutique luxury to high-rise CBD towers.
Her past clients include QIC, Frasers, Villawood, Riverlee, Pace, Sterling Global, Pask, Orchard Piper, Makris Group, Hassell Architecture, Fini Group and Coronation Property.
“I couldn’t be happier than to be joining TPA and working alongside the Today Media team. VMG is at an exciting growth phase so it’s the perfect time to be joining,” Ms Hay said.
“I simply love the property industry and have shown that my experience outside the category helps form well-rounded insights and deep knowledge of consumer behaviour that helps deliver real results.”
“I’m passionate about developing a holistic approach whilst ensuring delivery through performance.”
Mr St. Julian highlighted the benefits of being part of the VMG group, which allows TPA to leverage existing relationships, particularly with Today Media.
“We believe we can deliver real synergies for clients who are looking for a one-stop communications solution to launch their projects,” he said.
“VMG has developed an unparalleled end-to-end solution for off-the-plan developments. We help Developers and Project Marketers with creative, media solutions and lead generation, whilst our group level SaaS tools assist with sales administration and display suite technology.”
Today Media Managing Director Simon Kent also welcomed the appointment.
“It’s great to have Jess come on board and we’re looking forward to working with her in the Melbourne market,” Mr Kent said.
“At Today Media we pride ourselves on being a market leader in audience identification, targeting and performance media optimisation. To now be able to combine this with TPA’s award-winning brand building and creative execution we ensure we put the right message in front of the right audience at the right time.”
