The campaign, which ran throughout July and August, attracted 212 participants who listed, leased, or secured loans with the agency during the campaign period.
The initiative represents more than a simple prize draw, embodying Harcourts Solutions’ philosophy that real estate extends beyond property transactions to meaningful community connections.
Participants were automatically entered into the draw when they engaged with any of the agency’s core services during the two-month campaign window.
Etienne Labuschagne, Group Director at Harcourts Solutions, reflected on the campaign’s deeper purpose.
“Life moves fast. Between work, family and everything in between, it’s easy to overlook the opportunities right in front of you, whether it’s selling your home, leasing your investment property, or exploring your home loan options,” she said.
“We wanted to create a reason to pause and engage, a moment to reflect on your property goals and take that next step. I’m really proud of the work the team put in to give back to their clients.”
The winning clients, Erin and Chris, were selected through a randomised draw and are long-standing clients of agents Simon Whitehead and Drew Crump.
The agents expressed their delight at the outcome, stating: “We’re thrilled for Erin and Chris. These are clients we have worked with multiple times to buy and sell and have known them for many years through the Ferny Hills community.”
Upon receiving the news, Chris responded with genuine surprise: “That’s amazing, I’m speechless…”
Meadhbh Tobin, Head of Marketing at Harcourts Solutions, highlighted the campaign’s internal benefits.
“Not only did this campaign give our team a tool to generate business, it gave them the opportunity to reconnect with past clients and offer an incentive to those sitting on the fence. It also increased our team connection and collaboration, bringing our agents, property managers and brokers together.”
The campaign featured comprehensive marketing support, including a physical ‘Win 10K’ signboard displayed in the agency’s office and various digital and print assets to help team members connect with their local communities through social media.
“Engage & Win 10K wasn’t just about a prize, it’s about giving back.” continued Etienne Labuschagne.
“It’s about celebrating the relationships we’ve built, the trust our clients place in us, and the everyday moments that lead to life-changing outcomes.”
