Emma’s path into real estate was anything but conventional.
After building a successful career as an architect and rising to coordinator of building services for a local council by age 30, the arrival of three children in 18 months, including twins, prompted a profound shift in direction.
“I’ve always had an encyclopaedic knowledge of house prices,” Emma said.
“Houses are my hyper focus. I’ve just always had an interest, and I store that information somehow in some corner of my brain.”
From selling to buying
With a keen eye for property potential honed through years of personal renovation projects, Emma made the move into real estate, a career that would allow her to put those instincts and skills to work for others.
She quickly distinguished herself as a sales agent, earning service-driven awards for preparing clients’ properties for sale and successfully navigating complex transactions.
She also secured a coveted position on the Water Corp list for selling Water Corp land.
But after more than a decade of success on the selling side, Emma felt drawn toward a different kind of advocacy.
“People didn’t always understand that a sales agent works for the seller,” she said.
“The trust buyers placed in me inspired me to find a role where I could truly represent their interests.”
A client-first philosophy
Drawing on a lifetime of empathy, shaped in part by growing up with a mother who had a disability, Emma made the move to buyer’s advocacy, focusing on clients navigating aged care transitions, divorce, and other emotionally complex circumstances.
“I believe that houses are not just bricks and mortar,” she said.
“They are an emotional transaction that calls for careful, considered conversation as people move between chapters of their lives.”
Emma understands that a person’s sense of well-being is deeply connected to their home, and she brings that awareness to every client relationship.
“I connect very well with clients, and they stay with me for the journey – whether I’m helping them buy, acting as a trusted adviser, or simply being a steady presence,” she said.
Protecting Perth’s buyers
Emma is especially passionate about supporting first-home buyers and those who may not realise that professional buyer’s advocacy is within reach.
“People sometimes assume a buyer’s agent is only for prestige properties,” she said. “But first-time buyers navigating a competitive market are often the ones who benefit most from having an experienced advocate in their corner.”
With decades of industry relationships and a rare understanding of both sides of the transaction, Emma is well-placed to help clients find and secure the right property in Perth’s tight market.
She has also partnered with buyersagents.com.au, sharing a commitment to raising standards and fostering professionalism across the buyer’s agency industry.
Emma is candid about the significant retraining her own transition required.
“It took me a good six months to retrain myself from being a sales agent to a buyer’s agent,” she said.
“They are genuinely different disciplines, almost opposite in their approach.”
Education and advocacy
Beyond her client work, Emma aspires to be a broader resource for property education, including pro bono guidance for those entering the market without the support they need.
She is particularly mindful of first-home buyers who have faced rapid price growth with limited preparation.
“Everything they wanted to buy at $600,000 overnight became $850,000,” she said.
“The education isn’t always there to help people adapt to that reality.”
A former real estate trainer, Emma believes that at its best, the profession is fundamentally about education, walking clients through the process and equipping them to make confident decisions.
“The home search is just the door we walk through together,” she said.
“The real value of a buyer’s agent is in the entire journey to successful acquisition, the negotiation, the protection, the guidance through every twist along the way. We’re trusted with some of the most significant moments in people’s lives, and that connection doesn’t end at settlement.”
“Being a trusted adviser is probably the highest compliment anyone could ever receive.”
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