The trio, who opened Ray White Alliance in early 2024, bring a combined 50 years of real estate experience to the Pacific Pines business.
Ray White Pacific Pines will be the third business under the Ray White Alliance banner, alongside Ray White Coomera and Ray White Benowa, with all three offices operating as one group.
Ray White Pacific Pines will be supported by experienced local agents Corey and Stephanie Banks, who have operated in the local area for many years.
“We’re very fortunate with this business that we already have market share in that suburb, as well as long-standing agents in Corey and Stephanie Banks who will be leading this office for us,” Mr Finlayson said.
“Off the back of their success in that market we want to grow it further. We want to bring our renowned Alliance brand to that community and provide them with the high level of service we are known for.”
Mr Finlayson said recruitment, auctions, and increasing their market share would be the main focus for the business over the next 12 months.
“We want to be known for having good people, who are proven experts who will work incredibly hard to get the best results for their clients,” he said.
“We want to provide our sellers with the assurance and certainty that their asset is in the best hands.”
Ray White Alliance is known for high-performance, with Ray White Coomera sitting in the group’s top 10 offices internationally, while Mr Atkinson was named Number One Principal by settled commission and number of sales at Ray White Queensland’s annual awards this year.
“Jason, Brad, and I are all selling principals, listing and selling over 100 properties a year, so we know what it takes to succeed in this industry—and we want to pass that on,” Mr Finlayson said.
“We have an agent first mentality in our business, whereby their support and growth is our priority so that they can provide a better service and experience to the community.”
Ray White Queensland CEO Jason Andrew said he was thrilled to see the successful team behind Ray White Coomera and Ray White Benowa taking on Ray White Pacific Pines, helping to secure Ray White’s position as “best in market” on the Gold Coast.
“Simon, Jason and Brad have proven themselves as exceptional leaders,” Mr Andrew said.
“Their ambition for growth and commitment to being Best in Market will no doubt take Ray White Pacific Pines to new heights.
“This is hugely significant for the Gold Coast, and we know with their leadership our best years are ahead of us.”
