Taylor Shepherd
Taylor (TJ) Shepherd owns VREC, a real estate recruitment company running a flat fee subscription program that lowers recruitment fees by 60% and takes the sales out of recruitment. His sales agent hunting subscription program launched in 2024.
Sales agents are no longer moving for money
Why do agents really move? It’s a question agency leaders have debated for years, but new data from VREC suggests the answer may have changed. After two years of running a flat-fee agent brokering subscription program, VREC owner Taylor (TJ) Shepherd has uncovered clear trends showing that today’s agents are motivated by far more than commission splits. Based on conversations with more than 1200 agents across NSW and QLD, the findings paint a picture of a shifting market - one where leadership style, support, and culture now outweigh money.