More than 13 million¹ Australians visited realestate.com.au in October cementing the platform’s leadership position with multiple new audience records, connecting more buyers and sellers than ever before during the peak property season.
The milestone means over 60% of Australia’s adult online population² turned to realestate.com.au throughout the month delivering unmatched value to agents and their vendors.
The official Ipsos October audience data released today highlights that in the past 12 months, Australia’s number one address in property increased its average unique audience lead over the nearest competitor by an additional 14%³.
realestate.com.au audience highlights for October include:
• 13.05 million people visited the platform;
• Over the past 12 months, the average audience lead over the nearest competitor increased to 5.5 million people, up 14% on the previous 12-month average;
• A record 161.8 million visits were achieved, 109.3 million more than the nearest competitor⁴;
• Record membership with highest ever logged-in members to realestate.com.au driving record buyer listing views and shares⁵;
• Consumers spent an average of 38 minutes on realestate.com.au in October, 25 minutes longer than those visiting the nearest competitor⁶;
• The realestate.com.au app has now been downloaded more than 15 million times, and in October app visits hit a record 69.3 million – that’s 5 times more visits than the nearest competitor’s app⁷.
General Manager – Audience and Marketing, Sarah Myers, said realestate.com.au is proud to help connect more buyers and sellers than ever before with a record number of Australians turning to the platform during the peak property season this spring.
“Australians are property obsessed and while audience levels are always strong at this time of year, our site’s increasing lead highlights that Australians continue to prefer realestate.com.au over any other platform,” Sarah said.
“Reaching 13 million Australians is a significant milestone, it’s over 60% of online adult Australians. It’s also an increase of 1.2 million on October last year which we’re proud of given we were working with an incredibly high base.
“October’s record results were achieved through our powerful marketing engine – including all-time highs in direct visits, SEO referral traffic, and personalised lifecycle marketing – showcasing the strength of the realestate.com.au brand.
“Our focus on engaging buyers, sellers, owners and renters in rich immersive experiences that support deeply personalised property journeys ensures they continue to return to our site. The value for our customers and their vendors comes in both the scale and engagement of our unmatched audience and we are connecting more buyers and sellers than ever before. Highlighting value for sellers, in October we achieved the highest-ever level of buyer listing views and listing shares.”
¹ Ipsos iris Online Audience Measurement Service, Oct 2025 vs Oct 2024, P14+, PC/laptop/smartphone/tablets, text only, Brand Group, Realestate.com.au, Audience (000’s).
² Ipsos iris Online Audience Measurement Service, Oct 2025, P18+, PC/laptop/smartphone/tablets, text only, Brand Group, realestate.com.au, Audience Reach %.
³ Ipsos iris Online Audience Measurement Service, Nov 2024 to Oct 2025 (vs Nov 2023 to Oct 2024), P14+, PC/laptop/smartphone/tablets, text only, Brand Group, Realestate.com.au vs Domain, Audience (000’s).
⁴ Ipsos iris Online Audience Measurement Service, Oct 2025, P14+, PC/laptop/smartphone/tablets, text only, Brand Group, Realestate.com.au vs Domain, Monthly Visits (000’s).
⁵ REA internal data, October 2025
⁶ Ipsos iris Online Audience Measurement Service, Oct 2025, P14+, PC/laptop/smartphone/tablets, text only, Brand Group, Realestate.com.au vs Domain, Average Minutes per Person.
⁷ Ipsos iris Online Audience Measurement Service, Oct 2025, P14+, PC/laptop/smartphone/tablets, text only, Mobile Apps, realestate.com.au mobile app vs Domain mobile app, Monthly Visits (000’s).
