Nine broadcast partnership also announced as realestate.com.au serves up bespoke campaign creative featuring Pat Rafter via 72andSunny.
Australia’s number one address in property, realestate.com.au, has been unveiled as the Official Real Estate Partner of the Australian Open in a new multi-year sponsorship deal with Tennis Australia.
The partnership launches ahead of the 2026 tournament, bringing together two of Australia’s greatest passions – property and sport – sparking conversations as Australians make property plans for the year ahead.
The AO collaboration will see realestate.com.au connect with millions of tennis fans outside of the typical buying and selling season and will continue recent momentum in audience growth.
realestate.com.au receives three times more visits than any other property platformⁱ and a record 13.2 million Australians visited realestate.com.au in Novemberⁱⁱ.
REA Group General Manager Audience and Marketing, Sarah Myers, said the AO is a cultural moment that unites Australians and provides a great platform to build brand love and trust.
“We’re incredibly excited to be the Official Real Estate Partner of the Australian Open, an iconic event that captures the nation’s attention and provides an unparalleled platform to connect realestate.com.au with millions of Australian tennis fans.
“Over the summer months, Australians are at home thinking about upgrading, downsizing or making a sea or tree change. Showing up at the Australian Open in a truly integrated way in such a premium environment is an exciting opportunity. We know the national conversation anchors to property and sport, so it was the perfect fit to bring our two brands together.”
Tennis Australia Chief Commercial Officer, Cedric Cornelis, said: “We’re excited to welcome REA to the Australian Open. The AO is all about bringing people together, and realestate.com.au is a brand Australians know and trust. This partnership is designed with fans in mind, from fun moments around the precinct to creative storytelling on broadcast, bringing another fun, feel-good element to the AO experience for all fans all summer long.”
realestate.com.au will have virtual on-court signage across Rod Laver Arena, Margaret Court Arena and John Cain Arena, as well as an on-site activation area at The Village precinct, so fans can feel at home at the AO.
Over finals weekend, fans can participate in the realestate.com.au Rally for their chance to hit with tennis legends and win prizes.
Partnering with creative agency, 72andSunny, realestate.com.au has launched a bespoke campaign for the AO, including two new TVCs featuring Pat Rafter.
The TVCs show Pat in the crowd engaging with fans between sets, and the creative is an extension of realestate.com.au’s current brand campaign, which dials into the relatable truths and conversations Australians are having about property every day.
72andSunny Chief Creative Officer, Wez Hawes, said: “Property is a national pastime in Australia, so celebrating realestate.com.au’s partnership with the Australian Open in the stands felt like a natural extension of the brand campaign. Bringing an iconic Aussie brand together with Aussie tennis legend Pat Rafter helped us spark property conversations in a way that’s authentic, fun and memorable – and it’s only getting better as the tournament goes on.”
Bespoke, contextual outdoor creative will run in premium high-traffic locations across Melbourne during the AO.
The outdoor campaign begins at Melbourne Airport arrivals with baggage carousels welcoming fans to ‘Australia’s #1 address in tennis’ while a wrapped tram will travel on routes 70 and 75, taking fans to and from Melbourne Park.
The media roll out through media agency Kaimera includes a broadcast partnership with Nine, which will amplify realestate.com.au’s prominence with significant integration during Nine’s coverage of the AO across broadcast, print, and digital.
As an official broadcast partner, realestate.com.au will feature live in play and sponsor key segments, including ‘Aussies in action’ and a broadcast tour of Melbourne Park.
“It was important that we didn’t just put our logo on something, but to authentically bring to life the realestate.com.au brand throughout the AO with our partnerships with Tennis Australia, Nine and YouTube,” said Sarah.
realestate.com.au’s campaign will run throughout January, during the United Cup, Brisbane International, Adelaide International, and the Australian Open.
