Opinion

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  • Culture Kings

    This isn’t an article about stress balls, workplace yoga and office zen zones that miraculously transform your business into a place where every employee is eternally happy and shares a united positive energy. It’s about people. It’s about performance, and it’s practical. I’ve been in this business for more than two decades. I’ve seen it…

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  • The importance of your real estate company’s strategic plan

    The real estate industry is changing at an ever-increasing pace, with agencies and agents facing the prospect of being here today and gone tomorrow. Ouwens Casserly director Alex Ouwens explains how a strategic plan could be your saviour. In any hectic job it’s hard to think about tomorrow when your to-do list for today seems…

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  • What goes on tour lasts long after the tour: Hannah Gill

    One of my favourite things about our industry is the focus on and range of professional development opportunities. We have no shortage of conferences, forums, round tables and resources to choose from. There are also so many quality and diverse trainers, speakers, coaches and facilitators, we’re spoilt for choice! In the last few years, I’ve…

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  • How much will the first homebuyer scheme really help first homebuyers?

    In the lead-up to the recent Federal election the Coalition announced the First Home Loan Deposit Scheme. The scheme will provide up to 10,000 loans to first home buyers each year and will offer first home buyers better access to finance without having to save a 20 per cent deposit. Additional details about the plan…

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  • Purple Rain: 7 marketing lessons for any business

    Purplebricks spent roughly 900 days on Australian soil, reportedly spent roughly $200 million in marketing, yet couldn't make their business model work. With my marketer's hat on, here are what I hope are seven useful and practical lessons we can all take away from the experience. 1. There is no point branding unless you can…

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  • The federal election, the property market, and the elephant in the room

    The Labor Party has pledged to make sweeping changes to negative gearing and capital gains tax, while the Liberals have suggested they will be relying on the Reserve Bank of Australia to cut interest rates in a bid to regenerate market activity. But what both parties have yet to fundamentally address is just how much…

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  • Sponsored content versus editorial coverage

    The media landscape has become increasingly complex over the last five years; however, the options and outlets to promote your brand have increased dramatically. Knowing when to use what tactic is vital in promoting your brand and utilising your budget in the best possible way, but at the same time the landscape can also be…

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  • Always the bridesmaid, and that’s OK…

    Always a bridesmaid, never a bride. It’s a saying shrouded in negativity. It highlights that you’re forever in second place, the supporting actress and not the star. You’re the 2IC but never the boss. It’s a phrase that popped into my mind recently as I walked down the aisle, teetering on heels as high as…

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  • Negative gearing is not the biggest issue our property market faces: Charles Tarbey

    The Australian property market has been consistently disrupted by false and misleading predictions which coupled with a widespread tightening of credit policy has created the real issue impacting our industry. A fallout from the Banking Royal Commission saw banks apply stricter lending requirements that made it difficult for consumers to obtain finance, particularly for investors.…

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  • An ongoing success: Mark Sinclair

    We recently facilitated a sale of a business as a going concern with positive outcomes for both buyer and seller. While there was additional due diligence and settlement requirements, this deal was relatively seamless for everyone involved. With so much interest from agency owners keen to understand each selling option and which is best for…

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  • Five suburbs where house prices are predicted to rise: Sell or Hold

    Research company Sell or Hold claims to have uncovered the five major markets where they predict house prices are set to soar over the next three years. Their analysis identified the top suburbs with median house prices of about $500,000, which are tipped to grow in value by up to $150,000 by 2022. The top…

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  • Making your time make you money

    No matter what industry you’re in, once you’re looking to grow and take success to the next level, you’re no longer a real estate agent, lawyer, builder, baker, or business consultant. You’re a marketer. And your product is you. The fate of your business lies in not just in offering the best real estate services…

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  • Leave no stone unturned

    In a recent case brought in front of the Supreme Court of Queensland, the Court had cause to consider whether a Deed of Settlement and Release entered into between two parties could be set aside for fraud. The parties to the Deed were an employer and their employee. The employee was the office manager, who…

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  • The million dollar myth: Caroline Bolderston

    As a coach, I constantly hear agents talking about the Million Dollar goal, almost as if it is expected and that anything less is not a worthy pursuit. I have seen firsthand what chasing the million-dollar dream takes and, in many cases, what it costs. Here’s the bottom line: most agents are not cut out…

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