Opinion

  • Purplebricks spent roughly 900 days on Australian soil, reportedly spent roughly $200 million in marketing, yet couldn’t make their business model work. With my marketer’s hat on, here are what I hope are seven useful and practical lessons we can all take away from the experience. 1. There is no point branding unless you can convert Homer Simpson can’t live…

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  • The Labor Party has pledged to make sweeping changes to negative gearing and capital gains tax, while the Liberals have suggested they will be relying on the Reserve Bank of Australia to cut interest rates in a bid to regenerate market activity. But what both parties have yet to fundamentally address is just how much the property industry serves the…

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  • The media landscape has become increasingly complex over the last five years; however, the options and outlets to promote your brand have increased dramatically. Knowing when to use what tactic is vital in promoting your brand and utilising your budget in the best possible way, but at the same time the landscape can also be challenging to navigate. When I…

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  • Always a bridesmaid, never a bride. It’s a saying shrouded in negativity. It highlights that you’re forever in second place, the supporting actress and not the star. You’re the 2IC but never the boss. It’s a phrase that popped into my mind recently as I walked down the aisle, teetering on heels as high as Mt Everest, in support of…

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  • The Australian property market has been consistently disrupted by false and misleading predictions which coupled with a widespread tightening of credit policy has created the real issue impacting our industry. A fallout from the Banking Royal Commission saw banks apply stricter lending requirements that made it difficult for consumers to obtain finance, particularly for investors. Whilst I have the greatest…

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  • We recently facilitated a sale of a business as a going concern with positive outcomes for both buyer and seller. While there was additional due diligence and settlement requirements, this deal was relatively seamless for everyone involved. With so much interest from agency owners keen to understand each selling option and which is best for them, we wanted to share…

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  • Research company Sell or Hold claims to have uncovered the five major markets where they predict house prices are set to soar over the next three years. Their analysis identified the top suburbs with median house prices of about $500,000, which are tipped to grow in value by up to $150,000 by 2022. The top performing suburbs in their findings…

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  • No matter what industry you’re in, once you’re looking to grow and take success to the next level, you’re no longer a real estate agent, lawyer, builder, baker, or business consultant. You’re a marketer. And your product is you. The fate of your business lies in not just in offering the best real estate services but in your ability to…

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  • In a recent case brought in front of the Supreme Court of Queensland, the Court had cause to consider whether a Deed of Settlement and Release entered into between two parties could be set aside for fraud. The parties to the Deed were an employer and their employee. The employee was the office manager, who had been responsible for managing…

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  • As a coach, I constantly hear agents talking about the Million Dollar goal, almost as if it is expected and that anything less is not a worthy pursuit. I have seen firsthand what chasing the million-dollar dream takes and, in many cases, what it costs. Here’s the bottom line: most agents are not cut out to be million-dollar writers. I…

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  • Life by Design

    I SPENT A significant portion of my time over the weekend doing one of my favourite things: packing bags for our upcoming family holiday. Now don’t get me wrong; I am not so sadistic that I rate the physical act of packing exhilarating (although I must admit after being on the road for 15 years I do get a kick…

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  • Propertyology Head of Research Simon Pressley said that the extent of recent intervention by APRA was completely unnecessary and that Australians should be concerned about its effect on the national economy. “The grip that APRA have on national credit supply is so tight that we now have a significant blockage in a major artery of the economy. If the Federal…

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  • Drifting in a sea of listings, it’s harder for agents holding onto the four-week campaign life-raft to be rescued come auction day. CoreLogic data from the four weeks to 28 October showed the volume of listings in Sydney (30,397 listings) was 18.6 per cent higher than the same period in 2017. In Melbourne (36,526) the figure was 19.5 per cent higher.…

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  • With average residential real estate sales commissions generally around 1.5 to 2.5 per cent, earning six per cent on every sale sounds pretty attractive, right? Nice work if you can get it? As a suburban agent, your ‘work’ is primarily to secure listings. Get the listing, negotiate the advertising budget with the vendor and sell the property when the right…

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