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  • After a few years, many agents dream of starting their own real estate business. Independence allows you to make business decisions and, in the process, grow in confidence. However, many real estate agents struggle to work out the right time to leap into freedom. Right now, with a softening market, it can be daunting for those of you considering to…

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  • As the real estate market stabilises, it’s tempting to look at where you are investing your marketing dollars and consider where you could potentially cut back. Things might be tighter for you cashflow-wise if you aren’t turning over the same amount of stock you were at this time last year, and you might think cutting back on marketing to reduce…

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  • After a packed-to-capacity session in Sydney on 19 August, it was another crowded house in Brisbane on 26 August, with agents tapping into the expertise of some of the brightest minds in the digital industry. Created by REA Director of Industry Relations Steve Carroll, the program sees agents scored on their digital presence, then given the tools and mentoring to improve…

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  • Our Transform 2016 champion Ben Munro Smith provides his top takeaways from AREC 2016. 1 The size of your database determines your income – Ivan Bresic 2 Preframing expectations prevents frustration – Kate Strickland 3 Look for moments and opportunities to show you care – Mat Steinwede 4 Routine needs to happen for you to achieve your goal – Vivien…

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  • When Kylie Davis worked in newspapers a debate raged about ‘useless news’. What is the definition and are you guilty of doing the same with your clients? Useless news is when a story evokes a strong negative emotion in a reader – such as concern, despair, alarm – and the journalist walks away cold, leaving the reader to deal with it.…

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