Elite Agent

  • Edward Smyth hasn’t been in real estate that long, and entering the industry wasn’t initially on the cards. “When I was younger I wanted to be a professional footballer; my dad used to be one,” he laughs. “I’ve played for my country [Northern Ireland], but then my dad said that I wasn’t good enough – so he sent me to university!”…

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  • Digital marketing is essential for real estate agents. I know you get it – how important it is for personal branding, lead generation and staying in touch. So you know, the what and the why; but what about the ‘how’. At Elite Agent, we’ve road tested many theories and tools (“everything is a test until it’s not”) to build our…

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  • On 10 August this year, Dexar Group unveiled its first sales project involving artificial intelligence. Launched at The Grounds development in Canberra, the initiative saw a virtual assistant employed to handle initial sales queries and assist in providing real-time information. Within two hours of the site’s launch, the team had its first sales lead. By Wednesday the following week more…

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  • The generalised reputation of recruiters enters a room well before the consultant does. In fact, the taglines ‘no recruiters please’, ‘we aren’t using recruiters any more’ or ‘thank you, we will contact you if we don’t have any luck’ are often the first words we see on advertisements when job hunting. The reason for this is that there’s a mistrust,…

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  • data mining real estate

    A select group of 50 agencies across Australia and New Zealand have discovered a way to publish dozens of eye-catching, automatically created and highly targeted ads to Facebook, Instagram and the Google Display Network with a single click. It’s called Spoke, and it’s a game changer. Spoke gets your ads in front of more people by targeting highly active segments…

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  • Q. I’ve achieved my goals for the last couple of years and feel like I have lost the drive. Any tips to help me rediscover it?  – Mario Esposito, McGrath Dee Why This happens with so many agents; we accomplish a goal and we think, ‘OK, what’s next?’ Just recently I was working with a client who had hit his first…

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  • Stilettos and platform heels aren’t typical attire for your average male real estate agent, but on 31 August those very shoes were the most important piece of clothing for Harcourts agents. At six locations around the country more than 500 Harcourts real estate agents, of both genders, teetered down busy main streets as part of the annual Walk A Mile…

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  • No one expects you to work for nothing, but principals are often surprised by how much they really take out of their business in a year. The answers are hidden in your balance sheet but, because this is rarely looked at or understood, you are left in the dark. If wages or commissions are taken from the business by the…

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  • As the real estate market stabilises, it’s tempting to look at where you are investing your marketing dollars and consider where you could potentially cut back. Things might be tighter for you cashflow-wise if you aren’t turning over the same amount of stock you were at this time last year, and you might think cutting back on marketing to reduce…

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  • If you want to build a better property management business – one that is successful in the future – you must plant some of the seeds today and be prepared to play the long game. Jo-Anne Oliveri has five simple strategies where consistency will grow the size and value of your business in the future. 1. SURROUND YOURSELF WITH THE…

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  • Let’s say you have been invited to a corporate event but the football game is on and you don’t really want to miss it. What do you do? You justify to yourself that missing one event is not going to jeopardise your work commitment and really, no-one will mind one absence. This is what psychologists call cognitive dissonance. Two thoughts…

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  • Want to see your video featured here? Send in your property videos to [email protected]… More videos of the week

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  • Whether marketing through Google or social media, there are two primary options at every real estate agency’s disposal: paid content (advertising) and organic content (SEO and regular social posts). Many real estate agencies rely too heavily on the former and do not utilise enough of the latter. Organic traffic offers a sustainable long-term strategy that builds your audience of vendors…

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  • Managing people and leading a team – it’s a career goal that most aspire to. For some it’s considered the ultimate achievement; you’ve made it when you have a team of people looking to you for guidance every day. For others it’s a terrifying experience as they move from an operational role to a whole new ball game. The first…

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