The ‘Block Effect’ on renovations

Australia is feeling ‘The Block Effect’ according to new data, from local services marketplace Oneflare, showing a sudden demand for tradies during the first month that The Block and House Rules went to air.

When Nine’s The Block and Seven’s House Rules first aired in May 2013, Oneflare.com, the website connecting consumers to over 35,000 home services businesses, recorded a huge upswing in home improvement related job postings.

It seems Aussies were doing more than sitting on their sofas, watching the contestants battle it out for the grand prize – the shows served as inspiration for people to renovate their own homes.

The data from Oneflare.com shows that;

  • Job postings for bathroom renovations rose to 72% in May, an increase from 7% the previous month.
  • Requests for demolition jobs rose 112% in May, compared with 13% in April
  • Job postings for patio pavers rose by 100%
  • Requests for tilers rose 59% in May of this year

Speaking about the data, Marcus Lim co-founder and CEO of Oneflare said “We were baffled as to why there was a sudden jump in people posting home improvement jobs specifically. Usually there’s a reasonably level amount of jobs in each service category, like people searching for cleaners, plumbers, and electricians but all of a sudden there was this huge increase in the amount of people posting big renovation jobs on the site.”

“When we looked into it further, we saw a clear pattern emerging. While The Block and House Rules contestants were renovating bathrooms, there was a surge in people looking for bathroom renovations .”

“When the contestants were renovating outdoor areas, there was a colossal jump in the numbers of people posting jobs for landscapers, fencing and patio pavers. It suggests that TV shows can serve as inspiration as well as entertainment.”

“Importantly, websites like ours have made it easier than ever before to compare quotes, see past work from registered and verified renovators, and get the best possible deal on home services,” Lim said.

A report issued last year from the Housing Industry Association (HIA) forecasted total Australian renovations activity to reach a level of almost $30 billion in 2013-2014. Recent reports detailing the upward trajectory of Australian house prices indicate that now is a good time to add value to your home by renovating.

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