RE/MAX Announces Key national Role

RE/MAX Australia has made a key appointment for the global RE/MAX brand with respected real estate identity Jeff Williams named Franchise Development Manager.

His job is to work with existing RE/MAX businesses on their culture and profitability.

“The RE/MAX culture is unique, through its make-up of conjunctional agents and the appeal the brand has for real estate entrepreneurs wanting a combination of independence, support and unmatched competitive advantages,” he said, “and I have been in their position, as agent and owner, so I can do more than ‘talk the talk’.”

Mr Williams has hit the ground running renewing his contacts, visiting offices across Australia and getting in amongst the businesses requesting his assistance.

“A business can’t grow without structure. If you imagine a successful large company, I’ll be like the chairman of the board who holds the business owners accountable and throws out the challenges and the guidance so owners can get on with the operational side of their business, but I will be there to help them grow the business and not merely run it.”

RE/MAX Australia Franchise Director, Joel Davoren, said the Franchise Development Manager was an essential role in growing thriving businesses within the network.

“Jeff will be a driving force in helping our business owners by consulting with them about recruitment, retention, profitability and culture,” he said.

Mr Williams lived in Gladstone for more than 40 years and has owned two high profile real estate businesses there. Originally a computer programmer, a family background in banking and finance eventually saw his interest turn to real estate and a sales career in 1988. In 1997, he became a partner in that office.

In 2003, he embraced the opportunity to start a real estate business from scratch, and RE/MAX Gold was born. He rates this as one of his greatest experiences, and by 2011, his was the number two office for RE/MAX Australia.

By mid-2012, he and wife Karen, who was ranked 17th of RE/MAX’s international top 100, decide to pull back from the business, with a good succession plan already in place for RE/MAX Gold in existing staff Shane McLeod and Cyndi Ward.

While semi-retired and living in Noosa, Mr Williams increased his involvement with Rotary but felt he needed more. His real estate passion and focus on the industry had become even stronger over the years.

“I felt something was around the corner, but wasn’t sure what until the Franchise Development Manager role arose.

“This corporate function encompasses what I really enjoyed about being a real estate business owner, which was the building of the business and the mentoring of the people who make it a thriving business success. I’ll enjoy being part of RE/MAX Australia’s continuing growth,” Mr Williams said.

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