Elite Agent

REAs night of nights: The 2016 Annual REA Excellence Awards

Industry game changers, community champs and the service-oriented honoured at a gala event held on Friday 28 October 2016 at the Victorian National Art Gallery.

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There were 16 awards dished out over 4 different categories in the inaugural Annual REA Excellence Awards (AREAs) recognising the property and media industry’s best innovators, marketers and community champions. These awards acknowledged not only our Residential Real Estate industry but also our Commercial brethren, Developers as well as Media Agencies and Clients. From the residential side of the awards night, the following were acknowledged…

Residential real estate agents :

Game Changer of the YearLaing+Simmons Corporation, NSW
Laing+Simmons created an enhanced VR technology experience so that buyers anywhere in the world can now see the actual sights, sounds and feel of an off-the-plan apartment, day or night, relative to the floor in the building. The launch of the VR technology received widespread media coverage, and was the catalyst in sustained media interest in real estate VR platforms.
Excellence in Customer ServiceGavin Rubinstein, Ray White, NSW
In three years Gavin Rubinstein went from being a personal assistant to the no. 1 salesperson in NSW for Ray White and has held the title ever since. In 2015 he was crowned the No. 1 salesperson for the Group worldwide, from 13,000 agents. Gavin’s attention to detail, stay-in-touch program with clients and innovative use of social media keep him at the top of the game.
Residential Property Campaign of the YearCentury 21 Grant Smith Property, QLD
Grant took an uninsurable and uninhabitable termite-infested property to market. As marketing budget was limited, Grant used media relations to attract local media interest in the property. Once it was on realestate.com.au however, the listing went ‘viral’ on social media and attracted state-based television and radio coverage. The savvy marketing campaign resulted in very happy vendors, selling the property above the reserve price and well exceeding the valuer’s and insurer’s figures.
Brand Campaign of the Year“Raise More Hands”, Ray White Corporate, NSW
‘Raise More Hands’ was a 3 month brand campaign designed to create Australia’s largest auction event and raise the number of properties sold by auction through Ray White. Working with News Corp and realestate.com.au, the campaign facilitated 425 more auctions compared to the same time last year, and had 11 qualified franchise enquiries.

Contribution to Community:

People’s Choice & Judges’ ChoiceHugh Bateman, The Property Shop, NSW
In October 2015 Hugh embarked on a 2900km trip around NSW on a pink tractor to help raise funds and awareness for the McGrath Foundation’s Breast Care Nurses. Through his efforts, Hugh raised in excess of $381,000, the highest individual amount ever raised for the McGrath Foundation.

Instafeed from the night:

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Other winners on the night were:

Commercial real estate agents
Game changer of the year: Office Hub, NSW
Excellence in customer service: Grant Phillip, Office Hub, NSW
Commercial property campaign of the year: 308 Exhibition Street, CBRE Melbourne, Vic
Brand campaign of the year: Burgess Rawson, Vic

Developers, home builders and project marketers
Game changer of the year: Gardenhill, Beulah International, Vic
Excellence in customer service: Amity Property Group, Vic
New home marketing campaign of the year: The Gordon, Ray White Double Bay, NSW
Brand campaign of the year: Capitol Grand, LK Property Group, Vic

Media agencies and clients
Game changer of the year: Jeep, Maxus Global, Vic
Brand campaign of the year: King Content for eSuperfund, Vic
Direct campaign response of the year: HSBC ‘Always On’, the Dylan Agency, NSW

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