realestate.com.au has redesigned its flagship app for property hunters to make it simpler, smarter and more personal, including notifications about favourite properties, ahead of its latest app release today.
The increased focus on mobile apps and personalisation comes as realestate.com.au reveals it has seen more than a 110 per cent increase in visits to its mobile platforms over the past year and more than a 52 per cent increase in frequency.[i]
While the realestate.com.au mobile site accounts for the lion’s share of mobile usage, the growth in visits can be attributed to an increased investment in apps, resulting in deeper engagement with consumers. The realestate.com.au app, which recently clocked 5.4 million downloads,[ii] has been redesigned to be easier to use and to provide a more personalised service to property seekers.
Commenting on the move into a personalised space for technology, Steve Caddy, realestate.com.au’s Senior Manager for Mobile Apps, says:
“Design refinements and introducing contextual awareness in our apps has really driven the growth of visits. The app now learns which types of properties a user is interested in based on their interactions with properties on realestate.com.au.
“When a user is highly engaged with a property, the app will look out for them by notifying them if something important happens to the listing – for example if there is a change in inspection or auction time, if new photos are added, or if the property sells or comes back on the market,” said Mr Caddy.
In the latest version of the app, realestate.com.au has introduced a refreshed design and a new ‘Notifications tab’ to complement the push notifications feature released earlier this year.
Commenting on the introduction of the new notifications tab to the app, Henry Ruiz, Chief Digital Officer for realestate.com.au’s parent company, REA Group says:
“Since launching the push notifications functionality, we’ve sent out more than 14 million notifications.[iii] As a result, we can now attribute more than 1 million visits[iv] to the app each month through this feature, which is a terrific result.
“We know that people are busy and often receive multiple push notifications each day. Our new Notifications tab offers a convenient place where all property updates can be stored, so users can catch up on any new information about their saved properties when they have the time. It also means that people who want to turn push notifications off can still keep track of important events,” says Mr Ruiz.
The latest version of realestate.com.au’s app is now available on iOS tablet and iPhone, and Android smartphones.
[i] REA Group Internal Data, May 2016.
[ii] REA Group Internal Data, May 2016.
[iii] REA Group Internal Data, November 2015 – April 2016.
[iv] REA Group Internal Data, 16 April – 16 May 2016.