REA Group Announces New Chinese Property Portal Partnership

realestate.com.au customers can now extend their reach even further into the growing Chinese property market thanks to a new partnership with China’s largest property portal, SouFun.com.

REA Group, owner of realestate.com.au, today announced the deal, which will see Australian property listings currently advertised on its myfun.com website in China and squarefoot.hk site in Hong Kong also listed on SouFun.com.

myfun.com launched in January this year as REA Group’s property portal for Chinese consumers interested in Australian property.

REA Group Country Manager, Hong Kong, Ashley Smallwood, said the deal was a great result for Australian real estate agents and their vendors as well as Chinese property buyers, with SouFun.com reporting traffic of up to 30 million visits per month.

“The partnership offers the chance to increase the exposure of our Australian property listings to a large and engaged audience of Chinese property buyers,” Mr Smallwood said.

“In addition to being China’s leading property portal, SouFun.com has strong presence across the United States, Asia and Europe.

“From 15 million ‘SouFun card members’, a quarter say they have plans to invest in overseas properties within the next three years which is a great market opportunity for Australian agents and the property owners they represent.”1

SouFun.com Head of International Development Wang Ning welcomed the new deal with realestate.com.au.

“SouFun.com is the leading property platform in China and we believe it’s important to bring the highest quality property information to Chinese consumers. This partnership continues this strategy and we’re delighted that we will be able to bring the most up to date Australian property listings to our site,” she said.

SouFun.com has listings covering 30 countries including the United States, Canada, UK, Thailand, Malaysia and Greece.

1 2012 Chinese Buyers Overseas Home Buying Trend Analysis Report.

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