Superbrand Raine & Horne is set to dominate property markets in Capalaba, a commuter suburb in Brisbane’s south, as it launches an office specialising in residential sales and property management.
“We’ve had a strong representation in Capalaba for a few years now thanks to Raine & Horne Commercial Bayside,” says Angus Raine, Executive Chairman and CEO of Raine & Horne. “Now we will beef up our market presence with the launch of Raine & Horne Capalaba, which will be steered by leading local agent, Colleen Du Toit.”
“Colleen and her team have shifted to Raine & Horne from another franchise group, and we look forward to working with them.”
Ms Du Toit notes that the move to Raine & Horne is timely, with the Capalaba residential market benefiting from strong buyer demand.
“There are plenty of buyers and not enough listings, which means properties that are well priced will sell very fast,” says Ms Du Toit.
“It’s fair to say there are easily 20% more buyers at open homes than at the beginning of the year, while days on market have dropped dramatically.”
Affordability is one of the factors that make Capalaba and surrounding suburbs, such as Raby Bay, attractive to buyers.
“Three-bedroom townhouses are available for less than $300,000, making Capalaba a very popular suburb with younger families,” says Ms Du Toit.
The area is also a drawcard for investors, due to high rental demand and a drop in the number of vacant rental properties.
“First-time buyers have snapped up long-term rental properties that have hit the market in recent times, and as a result we have near to zero vacancy rates in Capalaba,” says Ms Du Toit.
“If investors can find a property in Capalaba, which is a popular rental hub, they can almost be assured of finding a quality tenant prepared to pay good money for their apartment, townhouse or house.”
Ms Du Toit says she shifted to Raine & Horne because of the Superbrand’s cutting-edge systems and processes, as well as its old-school commitment to fostering relationships.
“We were attracted to Raine & Horne’s leading-edge marketing, technology and training, while the brand resonates with real estate consumers in Capalaba,” says Ms Du Toit.
The deciding factor, according to Ms Du Toit, was the ongoing interest that Raine & Horne Business Support and Development Manager Sheryl Turnell showed in her team.
“Sheryl, who we’ve known for many years, regularly popped in to say hello and eventually we decided that her personal touch was exactly what we were looking for from a franchisor,” says Ms Du Toit.
Dealing closely with the staff at Raine & Horne Commercial Bayside was also influential in Ms Du Toit’s decision to move to the 131-year-old, family-owned and operated Raine & Horne.
“We’ve been working on a major tender with Raine & Horne Commercial Bayside, which has gone very well,” says Ms Du Toit.