To celebrate the property market’s excellent start to 2014, Raine & Horne, in collaboration with financial services firm Your Broker, is giving one lucky Australian homeowner the opportunity to win $50,000 by listing their home for sale with the leading real estate firm.
The cash prize is part of Raine & Horne’s first consumer campaign for 2014, “Get all your ducks in a row”, which will run across a number of platforms including digital, local area marketing and print advertising, and will receive a strategic run on the 7 and 9 networks.
“If you’re a homeowner considering a home sale, then it’s time to get all your ducks in a row, and there’s no one better to help than your local Raine & Horne office,” said Angus Raine, Executive Chairman and CEO of Raine & Horne.
“Plus there’s the chance to win $50,000, which can be used towards paying some of the expenses involved in changing homes or to pay down a significant chunk of a mortgage if you have one.”
To enter the competition, homeowners need to list their home for sale with Raine & Horne, enter their details at rhducksinarow.com.au and agree to the promotion’s terms and conditions by 31 May 2014.
Although “Ducks in a Row” is primarily a campaign to boost listings, Raine & Horne is collecting appraisals and general enquiry leads via youandrh.com.au, and this url has appeared on every piece of “Ducks in a Row” promotional material and advertising.
“Our agents will be playing an important role in promoting the campaign at appraisal meetings with potential vendors, so we have supplied them with promotional cards to take along,” said Mr Raine.
“For our offices that wish to advertise this campaign on REA or Domain, personalised digital banners were also available,” Mr Raine added.
To date, the campaign has resonated with Raine & Horne’s agents, with over 2.5 million direct mail pieces delivered to letter boxes across Australia and consumers.
“We’ve had over 54,000 views of the ad on Youtube and in excess of 3.5 million digital impressions across a mix of websites and pre-roll video, as well as thousands of social media interactions,” said Mr Raine.
According to Matthew Brown, State Manager, NSW, Your Broker, the campaign is not only an opportunity to assist a fortunate homeowner, it’s also a chance to remind homeowners of the benefits of paying down a large chunk from a mortgage.
“On a $500,000 home loan with a 25-year term and annual average interest of 5.1 percent, paying a $50,000 lump sum has the potential to save a homeowner about $100,000 in additional interest repayments and shave about 5 years off the home loan,” said Mr Brown.
“In effect, the $50,000 prize attached to the ‘Get all your ducks in a row’ campaign could be worth $100,000 to a borrower.
“But it’s important to remember that smaller amounts such as a tax return payment, a wedding gift or bonus from the boss can also help reduce additional interest repayments and slash the amount of time you are in hock to your lender.
“To learn more ways to pay off your mortgage faster, it’s worth talking to a mortgage broker such as Your Broker.”