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RE/MAX introduces Project Marketing in ANZ

New Zealand premier project marketer De Seymour Realty Ltd, has rebranded its Auckland operation and will expand to establish in Australia with RE/MAX New Projects.

Mike de Seymour, who moved from a banking and finance background into project marketing 17 years ago, opened De Seymour Realty Ltd six years ago after a successful career as an independent sales and marketing consultant.

His projects have included Q City, H47, Travel Lodge, Spencer on Byron and the master planned Kensington Park in Auckland, and most recently, Brickworks Apartments at Hobsonville Point.

Projects range broadly from residential owner occupied and investment apartments in the city, town houses on the fringe, residential master plan communities, serviced apartments, student accommodation, and hotel and car park investments. Its investor relationships network successfully into Hong Kong, Singapore, Malaysia, Jakarta, Tahiti and South Africa.

RE/MAX Australia and New Zealand Managing Director, Michael Davoren, said project marketing was an important direction in RE/MAX growth.

“Project marketing is a vital market sector for us at RE/MAX Australia and RE/MAX New Zealand because it gives access to a wide range of products – such as apartments to house and land packages, student accommodation to top end city penthouses – and having new product is very necessary, in particular, for the Asian investor customer.

“We have to make sure we provide our agents’ customers with complete product availability and that includes new product. We must be able to deliver this to both local and foreign investors in Australia and New Zealand,” said Davoren.

De Seymour identifies a synergy between the two countries and a global real estate brand in RE/MAX that will nurture growth of his business.

“There are similar environments for project marketing with the Auckland and Brisbane bases.

“There’s an excitement within RE/MAX these days. I found the people who own the company, manage the company and support the individual franchises really want to help; and the RE/MAX philosophy is the one I most wanted to be part of.

“I like the way RE/MAX is focused on quality over quantity, and that it controls growth and gets the right people rather than just populating the country with average offices; and then RE/MAX is number one in real estate globally and the brand brings credibility.

“RE/MAX gives my business the global reach it needs plus an existing network of around 100,000 agents in more than 90 countries

“A strong cross-Tasman link has always existed. Australia was New Zealand’s top investor source but the Chinese have just taken this spot.

“New Zealand is now part of the global village. Ten years ago 90 per cent of New Zealand buyers we saw were from Auckland predominantly and New Zealand at large. Now buyer enquiry comes from Asia, the UK, Australasia, South Africa and the United States.

“Overseas investors are just starting to see the benefits of Australian and New Zealand real estate. We are facing massive opportunities globally – with China, the UK, South Africa, and indeed the whole world. This is an exciting time to be involved with the Australian and New Zealand property markets.”

De Seymour says he launches the new brand in New Zealand this month, and then intends spending time in Australia establishing relationships with developers, sourcing stock and bringing a good team on board.

“Controlled growth of RE/MAX New Projects’ sister operations will occur through developing appropriate project marketing relationships with developers, where there is the right infrastructure and where there is consumer need.

“Like RE/MAX itself, my business growth will be based on quality not quantity.”

Davoren said that project marketing was a very specialized sector of the real estate industry.

“Project marketing is not just something you can dabble in. It is hard to get into, the cash flow side of the business can be tricky, a lot rides on developing relationships with developers, the scope of skills needed is broad from relationship building to putting viable projects together, marketing plans etc, which is why we sought out someone with the calibre and reputation of Mike and De Seymour Realty Ltd.

“It is important for all our owner/brokers and agents to have access to increased business opportunities through Mike and his Australian and New Zealand teams,” he said.

RE/MAX New Projects will be based in RE/MAX New Zealand’s Auckland office and RE/MAX Australia’s Brisbane office.

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