“Mr Rural” Lex Heinemann, Joins Landmark Harcourts

Landmark Harcourts has added another string to its bow by announcing the appointment of Lex Heinemann, one of Australia’s top rural sales people, earlier this week.

Mr Heinemann, co-founder of Ray White Rural, will work alongside Landmark Harcourts CEO, Darren Cole, in the role of Director of Rural Growth across Queensland and the Northern Territory.

Bringing deep experience and an exceptional depth of knowledge, Mr Heinemann will drive recruitment and sales for the group’s north east division, as well as strengthening corporate and institutional relationships, and developing receivership work.

“Having Lex on board is a real coup for Landmark Harcourts. Given his enviable reputation in the industry as well as his extensive knowledge and contacts, I have no doubt that he will make an outstanding contribution to our network,” Mr Cole said.

Mr Heinemann has specialised in rural property sales for over 40 years and has been involved in sales of diverse and substantial pastoral groups. His client network is very active and includes various rural industry identities.

Prior to co-founding Ray White Rural, Mr Heinemann spent 15 years with national rural business, Dalgety which eventually formed Landmark in the early 2000s.

“Lex has strong ties to the Landmark business so it’s great to be working together in driving growth in the brand’s newest phase.

“I will be working closely with Lex as we strengthen our position in both Queensland and the Northern Territory,” Mr Cole said.

“This is an exciting time for the Landmark Harcourts business and our performance over the past year has been solid with a year-on-year uplift of 32 per cent.

“Comparatively, two of our largest competitors reported declines of 11 per cent and 6 per cent respectively over this period, whilst Herron Todd White – the national valuation firm – reported a national rural sales volume decline of 45 per cent,” Mr Cole said.

“Landmark Harcourts are already Australia’s fastest growing regional and rural real estate brand and Lex’s involvement will only strengthen our position further,” Mr Cole added.

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