Valentina Borbone is a digital marketing educator and CEO of the Banter Group. She is also an advisor to The International Social Media Association, and would be familiar to many for her work with agencies, including her role as a coach at Digital Live.
“Measure your success and measure what matters. We are trying as marketers, as business owners, to do everything, and no one really knows if it’s working.
“Imagine if you just worked out what was working, did more of that, and did less of everything else.
“We are losing our focus digitally, making us really go, ‘Ooh, shiny things left, right and centre.
“That comes down to our productivity – being able to focus on one task. Multitasking does not work for most people. Time blocking email blocking. If we take all the best tips from everywhere, we’ll have a tip sheet like this and get nothing done.
“So try and focus on one thing at a time, measure it, understand its purpose. Drop the stuff that’s not working, you do not have to be everywhere. You just have to be in the places that make a difference.”
Valentina on Elite Agent
Connect with Valentina Borbone