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Domain’s Makeover for New Developments

Domain.com.au (Domain) has given its new developments section a make-over to further accommodate the needs of its growing residential audience and to provide an enhanced marketing platform for property developers launching new projects.

House hunters across the country are increasingly turning to online search tools to source information about the latest property developments entering the market.

Over the year ending June 2011, $14.5 billion dollars in residential developments, other than houses, commenced in Australia according to Australian Bureau of Statistics data. These figures demonstrate the magnitude of this segment of the property market.

Tony Blamey, General Manager Real Estate, Fairfax Marketplaces said, “The new residential projects market continues to generate strong momentum across Australia which in turn has created high demand from property developers seeking an enhanced marketing platform. As one of the country’s leading providers of the latest property information, Domain has overhauled its new developments section to provide potential buyers with an even more productive search interaction when exploring options for their next property acquisition.”

“In the past 12 months, Domain has significantly increased its residential audience and expects this trend to continue. The company spent the last year conducting extensive research with property buyers and developers to determine how it can add further value to the online property experience. The latest website make-over showcases the very best new residential properties in a highly dynamic and interactive environment.”

Features of the new section include a focus on search with larger images, a location map, floor plans with an interactive navigation button and search tools that allow the user to view all listings for a specific development in the same area. In addition, a suite of new advertising products is available for property developers to further showcase their developments.

Mr Blamey concluded, “Domain has become an integral component of the search process for new properties. The latest changes to its website further empower potential property buyers.”

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