Domain has kicked off their Autumn 2017 property season with an outdoor campaign called ‘Location Matters’, which they say is winning industry recognition.
Standout Australian photography is at the centre of Domain’s new Autumn campaign ‘Location matters’ which launched last week. The outdoor campaign features a beautiful series of photographs from around Australia to illustrate why ‘Location matters’ when looking to buy or rent property.
Domain’s award winning property app remains intertwined throughout the campaigns. The app’s Map Search, School Zones, Home Price Guide and Auction Results are shown as the key tools in providing consumers insights and advantages when searching for the right property location.
Domain’s Chief Editorial and Marketing Officer Melina Cruickshank says, “Location is one of the most important factors in the property search process, whether renting or buying. A home’s condition can be changed, but the location of a property will always be reflected in the value.
“Transport, services, neighbourhoods, beaches, parks and sought after school catchment zones are important factors in the decision-making process. A home’s location creates desirability, desirability creates demand and demand creates value.”
The ‘Location matters’ campaign concept will be rolled out across multiple channels – including digital media, social and radio.