CASE STUDIESElite Agent

Leigh Jordan – Collins Real Estate, Tasmania

Leigh Jordan lists or sells a property on average every 22.5 hours, and has been awarded several prestigious awards by the REIT. Previously a Gold Coast Local, he joined Collins Real Estate in Tasmania in 2003.

Leigh Jordan lists or sells a property on average every 22.5 hours, and has been awarded several prestigious awards by the REIT. Previously a Gold Coast Local, he joined Collins Real Estate in Tasmania in 2003.

When did you start in Real Estate?

I started in Real Estate in 1998, 13 years ago. I already had a successful sales background, and had friends in the real estate industry. I got my start at Ray White Surfers Paradise so I was able to hone my skills with a good agency from day one.

What do you love about being in Real Estate?

I often say to my colleagues “I can’t believe I get paid to do this!” For me its more than a job, its an all-consuming passion. I love the people you meet, the satisfaction you get from bringing purchasers and buyers together. Above all, I like the fact that I have complete control over my own income; what I put in is what I get out.

What do you think is special about your local area?
Collins Real Estate specialises in both residential sales and property management. Our office prides itself on a long history of service excellence (since 1934). Because Collins is an independent agency, our catchment area is quite large. My focus is Devonport, home to the Spirit of Tasmania ferry, and then further afield to the Cradle Coast and some of the most beautiful rural scenery in Tasmania.

Can you talk about what differentiates your agency from the competition?

As well as retaining a really experienced sales team, the agency puts a lot of focus on marketing techniques. We have an in house property stylist who carries the presentation of a property from the initial photo shoot through to advertising in print media and Internet.

What was the most memorable or unusual property you have ever listed/sold?

Malannuh Close is one of Devonport’s grand waterside mansions, which I currently have listed. Built in 1888 by the founder of the Examiner newspaper, the home has an astounding 23 rooms featuring a grand music room and gorgeous grounds with fruit trees and a well. As the saying goes, they don’t build them like this anymore!

What’s the best advice you have been given?

A few gems I’ve collected along the way are, in no particular order: You’re only as good as your last sale, always provide your clients with feedback, and treat your clients like gold.

Constant feedback to all parties I find is important, particularly in this current market when you may not have great news to tell. The very worst thing you can do is keep you vendors in the dark and I find they really appreciate my honesty, and the knowledge that when the right buyer comes along, we have all our ducks in a row ready to secure a deal

How do you relax outside of real estate?

With so many listings and being a bit of a control freak, I find short breaks away are important for recharging the batteries. I have a holiday home I bought a few years ago in the Central Highlands and an interest in racing thoroughbreds.

If you could invite anyone to a dinner party, who would it be?

Definitely Bart Cummings, Alan Pease, and Robert Kiyosaki (author of Rich Dad Poor Dad).

What are your predictions for the Real Estate Industry for the next year?

This coming year market conditions will continue to be soft with improvement in late 2012/2013. It all hinges on the Eurozone crisis and how this affects the cautious Australian consumer. We are seeing record household savings rates and not too many first homebuyers or investors in the market. That said, good properties in the medium price range that are priced realistically are selling really well.

Where to from here?

I think you can never stop learning in this business, particularly with changes in technology and the changes in buyer behavior. Professional development is something I have a great interest in and I’d really like to find time to give back to the industry in some form, whether that be through staff mentoring or becoming more involved in the company’s charities or sponsorships.

What advice would you give someone starting out in Real Estate?

I have a really strong work ethic so I guess I would favor commitment, hard work and professionalism as values you need in this industry. Good communication skills are also critical.

You also must have a purpose for selling real estate, it can’t just be about the commission fees. This job is 24/7, seven days a week so you have to really be committed. You need to set goals for yourself; prospect, prospect, prospect, and choose a great employer, like mine!

Show More

#teamelite

To contact the editorial team at Elite Agent email editor@eliteagent.com.