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Lead generation platform Kingston Lane launches in Australia and New Zealand

Kingston Lane, an innovative lead generation and marketing automation solution for real estate agents, will begin offering services in Australia and New Zealand in September after extensive and successful beta testing in both regions.

Kingston Lane’s unique solution to real estate marketing challenges has been proven throughout 2018 in the United States. Agents in Australia and New Zealand will be eligible to access the company’s growing suite of “5 clicks or less” localized lead gen, sales, and creative campaigns.

In addition to Kingston Lane’s push-button lead farming, coming-soon websites and email campaigns, the company will make available its Seller Analysis Tool (SAT), which will allow agents to offer leads and clients a well-rounded perspective on how their home might perform when released to the market.

The SAT will be accessed by Kingston Lane users via the software’s unique “push-button” UX, allowing agents to quickly and accurately attract leads and serve clients via a clean, streamlined dashboard with an ever-growing menu of fast-to-deploy creative and strategic tools.

New features, locations for geo-targeted farming and even currency options are made available automatically to customers upon launch. Agents will be able to create free accounts for Kingston Lane to test-drive its feature stack.

The launch times with Kingston Lane CEO Sharran Srivatsaa’s presentation at the fifth annual The Business of Real Estate conference, sharing his tips and best practices.

“I’m excited to introduce Kingston Lane to these real estate communities, ones that are smart and eager to adopt new tech, and to be a part of conference pushing so many new ideas,” said Mr Srivatsaa.

The presentation highlighted tactics and business realisations Mr Srivatsaa embraced during his time growing Teles Properties, which was sold to Douglas Elliman in 2017. The real estate entrepreneur has been featured in a host of business publications during his career, including Entrepreneur, The Wall Street Journal and Forbes.

Michael Sheargold, CEO of Real Estate Results Network and Founder of DRIVE Performance, said that he was thrilled to have Mr Srivatsaa at this year’s conference.

“Having Sharran at the Business of Real Estate this year was incredibly exciting for the delegates,” he said.

“For him to choose the conference as his platform to introduce the Australian and New Zealand markets to Kingston Lane is impressive. When you look at how this amazing marketing and lead generation solution has helped agents in the USA, it’s great to know our agents will soon have this advantage.”

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