Underscoring its global operation, scale and vision for the future, Jones Lang LaSalle (NYSE: JLL), the professional services and investment management firm specialising in real estate, has announced that it is now using the name “JLL” and introducing a refreshed logo.
The shorter name and new logo are:
- Easily recognised and visible in countries around the world
- Memorable and easily pronounced in languages worldwide
- Suitable for digital applications and mobile channels
Shortening its name to JLL is a natural evolution of the firm’s historically rich brand, recognising that it is a truly global company located in multiple markets, with a wide range of expertise applied through many different client services. It also represents its adaptation to different communication styles in different countries, languages and channels, and especially the use of digital and online.
Stephen Conry, CEO of JLL Australia said: “This is a natural and exciting progression. We were the first global commercial property firm to establish an Australian presence and we continue to evolve.
“Of course, some things never change – our great reputation and team culture – the same focus, drive and commitment to deliver the best real estate services to our clients.
“Our new name JLL is modern and suits our vision for the future of our business.
“JLL is particularly well suited to the many digital applications and mobile channels we use, where shorter names work better,” said Mr Conry.
Charles Doyle, Chief Marketing and Communications Officer at JLL said: “Although we are adapting our name, our cultural foundation of collaboration, integrity and delivering real value to our clients, people and investors remains constant and unchanging. JLL is easily pronounced, remembered, visible and representative of our firm wherever we serve our clients around the world.”
Doyle continued: “The JLL ‘Worldmark’ logo symbolises all of this: a global company with local roots, built from multiple types of expertise, working in collaboration with clients wherever they need our services.”
The JLL name and new logo will be rolled out globally over the next two years. The firm’s legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.