Media Release – 11 May 2012
Homesales.com.au has launched ‘Investment Property Search’, a new free service specifically aimed at property investors.
Investment Property Search (IPS) allows users to search properties for sale on homesales.com.au based on their investment strategy. It prioritizes financial search parameters over location which is the prime search field for owner occupiers.
Launched this week, IPS allows users to search based on parameters such as positive or negative cash flow; rental yields and historical capital growth (based on postcode). Other property search options include suburb population trends and home ownership rates. To ensure complete transparency, IPS does not search auction or POA listings.
“Finding an investment property is all about numbers. homesales.com.au’s new IPS functionality helps consumers find potential investment properties quickly by prioritising key search parameters,” Ajay Bhatia, Director of homesales.com.au and CIO of carsales.con Ltd commented.
“The new search leverages homesales.com.au‘s native and partner datasets to deliver transparent and targeted results. IPS is not about replacing existing investment advisory services but rather complimenting them,” Mr Bhatia stated.
IPS is unique to homesales.com.au, the real estate arm of carsales.com Ltd (ASX: CRZ). No investment property specific search functionality exists on other mainstream real estate sites in Australia.
“Property investment is about making informed rather than emotional decisions. Therefore it was important to build a unique service for this part of the property marketplace,” homesales.com.au General Manager Rhett Dallwitz commented.
“IPS has been designed with input from consumers and the industry alike. It is the first of a number of market-specific launches homesales.com.au is planning moving into the next financial year,” Mr Dallwitz said.
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homesales.com.au launched in 2009 as a dedicated residential real estate site. Since then the site has grown to feature Australia-wide inventory, including listings from more than 3500^ agents providing premium exposure to a vendor-rich and location specific markets.
About carsales.com Ltd.
carsales.com Ltd listed on the ASX in 2009 and is the largest online automotive, motorcycle, marine and industry classifieds business in Australia. Our sites attract more Australians interested in buying or selling cars, motorcycles, trucks, boats, farm equipment, construction equipment, caravans, etc, than any other classified business. carsales.com Ltd’s first revenues were reported in the financial year 1998. The company is one of only a few to have made the BRW Fast 100 for five consecutive years. carsales.com.au is Australia’s number one automotive website and in March 2012 served more than 11 million sessions and over 260 million page impressions*. The carsales Network of websites includes carsales.com.au; bikesales.com.au; boatsales.com.au; trucksales.com.au; quicksales.com.au, motoring.com.au, redbook.com.au and homesales.com.au.
*Nielsen Online Market Intelligence, Automotive, Brand, March 2012 and Nielsen Online, Site Census, March 2012 ^ homesales.com.au internal reporting, April 2012.