Four More Networks Add Listings to Onthehouse to Reach Unique Homeowner Audience

Onthehouse Group last week announced that four real estate networks have added their listings to Onthehouse.com.au. They join a rapidly growing number of agencies already using this site to reach a unique vendor audience researching properties across Australia.

Stockdale & Leggo, Laing + Simmons and Starr Partners have all added their listings to the broad coverage of properties listed on Onthehouse.com.au, with the Raine & Horne network also coming on line in the coming weeks.

Douglas Driscoll, CEO of Starr Partners, recently recognised as Australia’s most innovative real estate brand said, “For us, publishing our listings and sales results on the site is all about promoting ourselves to potential vendors and investors who use Onthehouse.com.au to do their property research.”

Onthehouse CEO, Michael Fredericks, said: “Unlike the traditional classified listings portals like REA and Domain, Onthehouse.com.au is about providing consumers with data. This environment therefore offers agents a tool to prospect for vendors and promote their success in their local area. In fact, in any one month, our recent Nielsen research has shown that only 20% of our audience visit our competitor’s listings sites.”

Peter Thomas, CEO of Stockdale & Leggo, commented: “We are listing on Onthehouse.com.au to demonstrate the depth of our success to potential vendors as early in their research phase as possible, before they start actively researching other agents.”

Onthehouse.com.au is the only website in Australia that provides free property data on over 98% of Australia properties and generates a unique audience of around 1.4 million unique visitors every month.

By amalgamating feeds from multiple sources, Onthehouse.com.au provides consumers with in-depth Property Profiles containing data such as listing, sales and rental histories. In the last year alone, consumers have downloaded over 36 million property reports from Onthehouse.com.au, with property searches on the site increasing by over 80% in the last six months.

Mr Fredericks, added: “Onthehouse.com.au empowers the consumer to have more meaningful conversations with their local property experts – the real estate agents in their suburb. The free data we provide fulfils the consumers thirst for information, whilst creating questions that only local agents can answer. Indeed, we even provide our Console software clients with additional content to help them engage consumers.

“The appeal of publishing listings on Onthehouse.com.au is that agents can create an ecosystem that reaches homeowners before they are actively buying or renting a property. Smart agencies are waking up to this fact, and we are delighted to be partnering with four more of Australia’s top networks.”

Listings on Onthehouse.com.au continue to be completely free of charge.

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